creative economy/santa fe incubator

Tom AagesonAlice Loy

Co-founders

THE NEW CREATIVE ECONOMY:

HOW DOES NEW MEXICO COMPETE?

FACTORY ECONOMY

CREATIVE ECONOMY

GLOBAL DATA

“Global trade in creative products more than doubled from 2002 to 2011.

The average annual growth rate during that period was 8.8 per cent.”

2012 = $625 billion in trade

UNESCO, 2013

UNESCO 2013 DATA: WORLD EXPORTS OF CREATIVE GOODS AND SERVICES

NATIONAL INITIATIVES

• China’s National Government invested $157 million in culture and media in 2012

• UK $55 million between 2012 -2015

USA NATIONAL DATA 2013Richard Florida, Who’s Your City?

USA NATIONAL DATA“A selected set of cultural industries— broadcasting, telecommunications, motion pictures, sound recording, performing arts, printing, and publishing—generated $45 billion in export sales in 2008, more than computer systems design, electrical equipment, air transportation, financial services, and American agriculture.

The cultural economy of the US now employs over 27 million individuals.”

Markusen, A., Gadwa, A., 2010.

REGIONAL DATA: TOP 10 ARTS ECONOMY STATES

 % of State's Businesses 

in Arts SectorsTotal Arts Jobs

Vermont 4.78% 7,854New Mexico 4.80% 19,159Nevada 4.83% 28,178Utah 4.88% 29,989DC 4.99% 26,537Colorado 5.02% 67,593Hawaii 5.45% 14,906New York 5.47% 359,210Washington 5.57% 73,224California 5.58% 527,043

Lowest ranked are Mississippi, Arkansas, Dakotas

REGIONAL INITIATIVES

How does New Mexico compete?

Entrepreneurs• Greater valuing of entrepreneurs• Increased exchange with global flow of

ideas, talent, and markets• Foster entrepreneurial

interaction/exchange• Built environments conducive to

entrepreneurial collaboration

Education

• K-12 Education– Creativity– Critical thinking– Collaboration– Global citizens

• Higher Ed– Applied learning– Interdisciplinary studies– Analytical and innovation thinking

Leadership and Policy

• Long-term, apolitical, and consistent policy

• Let entrepreneurs and industry leaders lead

• Foster global vision• Strategic investment in the creative

economy

REFERENCES

• http://www.unesco.org/culture/pdf/creative-economy-report-2013.pdf

• http://www.centerforcreativeeconomy.com/pilotFiles/pilotPages/centerforcreativeeconomy/Files/AmericasCreativeEconomyFULLReport%2Epdf

• Markusen and Gadwa, 2010. http://kresge.org/sites/default/files/NEA-Creative-placemaking.pdf

• http://aftadc.brinkster.net/comparative/2012_ComparativeReport_States.pdf

www.culturalentrepreneur.orgwww.slideshare.net/aageson

Alice Loyalice@culturalentrepreneur.or

g505.263.5180

Tom Aagesontom@culturalentrepreneur.org

505.660.3096