creating your core marketing message

Creating Your Core Marketing Message

Facilitated by Chisa D. Pennix-Brown, MBAInfo@LadyBizness.com

What is Marketing?

1. The process of communicating the value of a product or service to customers.

2. Marketing might sometimes be interpreted as the art of selling products, but selling is only a small fraction of marketing. As the term "Marketing" may replace "Advertising" it is the overall strategy and function of promoting a product or service to the customer.

3. The American Marketing Association defines marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."

Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.

Why do we Market?

Who do we Market to?

What is the end result we WANT to have?

Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.

What Does Your

BOAT Look Like

RIGHT NOW?

Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.

Business Obligations Attitude Tasks

Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.

http://youtu.be/Hzgzim5m7oU

What is the Most COMMON

Element in the World?

Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.

WATER

Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.

RESOURCES

CAPABILITIES

DISTINCTION

COST

OR

DIFFERENTIATION

ADVANTAGE

VALUE

Model of Competitive Advantage

Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.

SWOT ANALYSISIn

tern

al

Exte

rnal

Helpful Harmful

STRENGTHS

OPPORTUNITIES

WEAKNESSES

THREATS

Tools You Can Use

Create a Boilerplate about Yourself & your BusinessConsistent Message with a Tagline

20 second impact statement = What Issue You Solve? 60 second commercial = How you Solve the Issue & Differentiate?

Memberships, Networking, EngagementChisa D. Pennix-Brown, MBA Lady Bizness, Inc.

What Does Your

BOAT Look Like

In the Next 3 Months?

Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.

Business Obligations Attitude Tasks

What was your Show Up & Show Out! Moment of the Day?

Additional Questions & Comments

Please Complete your Surveys.

Thank You for the Investment of Your Time & For Allowing me to be your

Captain!

Chisa D. Pennix-Brown. MBACEO of Lady Bizness, Inc.

Info@LadyBizness.com

Show Up & Show Out!