creating videos people want to watch: practical advice and implementable techniques
Post on 21-Apr-2017
67 Views
Preview:
TRANSCRIPT
facebook.com/RichHarringtonStuff
linkedin.com/in/richardharrington
twitter.com/rhedpixel
Creating Videos People Want to WatchPractical advice and implementable techniques
twitter.com/ rhedpixelAgenda
Agenda
๏How to Improve Quality
๏Choosing the Right Content
๏Advice on Gear Selection
๏Production Tips
๏Postproduction Process
๏ Improving Delivery
Agenda
๏ There’s a lot to making a great video… one that connect with an audience and drives them to action. Of course video can be both expensive and time consuming.
๏ In this session, web video expert Rich Harrington shares practical advice that won’t break the bank. He’ll share techniques he’s used for big brands like Apple, the American Red Cross, the Family Online Safety Institute and more.
Richard HarringtonI'm a visual storyteller exploring the fusion of photography and video. I'm all a husband & father
Vital StatisticsAuthor 40+ Books
Author 100+ Video Courses
Publisher of 2 Websites
Adjunct Professor
Conference Speaker
Business Owner
Photographer
Getting In Touch
twitter.com/rhedpixel
facebook.com/RichHarringtonStuff
plus.google.com/+RichardHarrington/
linkedin.com/in/richardharrington
RichardHarrington.com
vimeo.com/rhedpixel
www.pinterest.com/rhedpixel/
A Brain IntegratedHow I try to serve both halves and put them to work for creative problem solving
The Logical Side
๏ Project Management Professional
๏ Business Owner – RHED Pixel & Media Factory
๏ Technical Consultant
๏ Instructor And Lecturer
๏ Book Publisher
๏ Website Publisher
The Logical Side
๏ Strategic Planning
๏ Risk Analysis
๏ Budgeting
๏ Negotiation
๏ Technology Integration
๏ Market Identification & Targeting
Past Projects
๏ Adobe
๏ America Online
๏ American Diabetes Association
๏ American Israel Public Affairs Committee
๏ American Red Cross
๏ Apple
๏ Children's National Medical Center
๏ CNN
๏ Department of Veterans Administration
๏ Drobo
๏ Federal Communications Commission
๏ lynda.com
๏ Major League Baseball
๏ Microsoft
๏ Smithsonian Institute
๏ Under Armour
๏ US Air Force
The Creative Side
๏ Director And Executive Producer
๏ Photographer
๏ Film & Video Editor
๏ Motion Graphics Designer
๏ Journalist
๏ Podcaster
The Creative Side
๏ Design
๏ Creative Writing
๏ Documentary Storytelling
๏ Performance
๏ Inspiration & Motivation
๏ Emotional Connections
Consultant
Consultant
๏ Work with a variety of high-tech clients
๏ Consultant to television networks for broadcast workflow
๏ Combine technical expertise with project management knowledge
๏ Manage migration and audience growth
Advisory and Consultant Projects
๏ Television Networks ๏ ABC News
๏ CNN
๏ Discovery Channel
๏ Major League Baseball Network
๏ NASCAR
๏ Turner Networks
๏ Technology ๏ Adobe Creative Cloud
Advisory Board
๏ Apple
๏ Athentech
๏ Pearson Education
What is RHED Pixel?
๏ Company founded in 1999
๏ 70% Full Service Clients
๏ 30% Support to Other Professionals
๏ Winner of a Ciné Award
๏ Offers variety of video, interactive, and multimedia services
๏ Recognized authority for video and multimedia industries
twitter.com/ rhedpixelWeb Video Experience
Mobile Video Experience
Understanding Adobe PhotoshopFinal Cut HelpPhotoshop for VideoSecrets of Style with Kim FoleyPeachpit Press Author Tips Tech on the RoadGoogle Web ToolkitPhotoshop CS4 Sneak PeekProducing Video Podcasts
Mobile Video Experience
OnMicrosoftOnNetworkingOnOpenSourceOnSecurityOnSoftwareMacBreak WorkInside Mac (consulting)Photoshop User TV (consulting)MommyCast (production)
twitter.com/ rhedpixelA Snapshot of the Internet
twitter.com/ rhedpixelOpinion of the Internet twitter.com/ rhedpixel
Internet is Most Essential Delivery Vehicle % Saying the Internet Is the Most Essential Medium to Their Lives
Edison Research
0%
25%
50%
75%
100%
2002 2007 2010 2012 2015
544642
33
20
Most Essential Medium
Edison Research
0%
25%
50%
75%
100%
Internet Newspaper Radio Television
30
94
54
37
145
42
Internet is Most Essential Delivery Vehicle % Saying the Internet Is the Most Essential Medium to Their Lives
http://www.edisonresearch.com/Infinite_Dial_2012.pdf
0%
25%
50%
75%
100%
12–34 35+
33
68
Give Up TV Before Smartphones TV or Smartphone – Which would you be more willing to eliminate?
http://www.edisonresearch.com/Infinite_Dial_2012.pdf
Eliminate iPhone or TV
6%
36%58%
Eliminate TV Eliminate iPhone Don’t Know
Eliminate Smartphone or TV
2%
40%
58%
Eliminate TV Eliminate Smartphone Don’t Know
Internet Connected TV
Edison Research
0%
25%
50%
75%
100%
2014 2015 2016
60%58%51%
The Growth of Tablets twitter.com/ rhedpixel
Tablet Growth
0%
12%
24%
36%
48%
60%
2013 2014 2015 2016
51%49%
39%
29%136
Million
The Infinite Dial — Edison Research
Tablet Ownership
2012 2013 2014 2015
22%16%
12%6%
8%6%3%
1%
19%17%14%11%
iPad only Both Non-iPadArbitron
Personal Electronic Devices (PEDs)
Smartphones on the Rise twitter.com/ rhedpixel
Smartphone Growth
0%
16%
32%
48%
64%
80%
2009 2010 2011 2012 2013 2014 2015 2016
76%71%
61%53%
44%
31%
14%10%
207 Million
The Infinite Dial — Edison Research
Smartphones by Age
0%
0%
1%
1%
1%
12–24 25–54 55+
51%
84%93%
45%
81%86%
36%
68%78%
25%
64%68%
19%
53%61%
20122013201420152016
The Infinite Dial — Edison Research
twitter.com/ rhedpixelHow to Improve Quality
Improving Quality of Video
๏Have a concept
๏Have a plan
๏Make your message stick
๏Your video can always be shorter
twitter.com/ rhedpixelHave a Concept
The Five W’s for Refining a Show Concept
Who—Who is going to watch the show? Who is going to host the show?What—What topics will the show cover? What genre or format will it use?Where—Where will the show be recorded? A studio? On location?When—When will the show come out? Daily? Weekly? Monthly?Why—Why would a viewer subscribe? Why would they come back?
Analyze the Market
๏ Who is your competition?
๏ What makes your video different?
๏ What can you do better?
๏ Who do you want to attract?
๏ What weaknesses does your competition show?
๏ How can you take advantage of these?
twitter.com/ rhedpixelHave a Plan
Questions to Ask
๏Make-Up of Audience?
๏Connection Speeds?
๏Embedded into Page?
๏Downloadable?
๏Portable?
๏Protected?
Delivering Mobile Video
๏Plan
๏Produce
๏Distribute
๏Promote
๏Monetize (optional)
Making a Plan
๏Site survey
๏Storyboard๏ Sketch๏ Camera
๏Shot list
๏Lighting diagrams
Balancing Production
๏Carefully choose acquisition format
๏Select talent carefully
๏Keep it short
๏Rehearse during changeovers
๏Use shot list & keep shot ratio very low
twitter.com/ rhedpixelMake Your Message Stick
Make Your Message Stick
๏Limit the number of points made in a video.
๏Three or less is a good target.
๏One primary message is the ideal.
๏Think about what you want the audience to remember about the video.
๏How many times did you say the targeted message?
Make Your Message Stick
๏Always have a call to action.
๏Tell the viewer what you want them to do next.
๏Never ask them to do more than two things.
๏Use an emotional appeal whenever possible.
๏Video is a medium that works best with clear and simple messages that go for an emotional reaction in the viewer.
twitter.com/ rhedpixel
Your Video Can Always Be Shorter
When it Comes to Video… Keep it Short
๏ I have never met a video that wouldn’t benefit from some editing.
๏The whole purpose of video is to compress time and distill a message to its essence.
๏ It is important that you refine a project by continuing to strip away its unneeded parts.
When it Comes to Video… Keep it Short
๏Rarely have I heard an audience complain that a video was too short.
๏There is a reason to edit and it becomes increasingly clear when you actually watch people as they watch your project.
๏Do your best to strip a project down to its essence and only add what is needed.
๏When in doubt… cut it out.
twitter.com/ rhedpixelChoosing the Right Content
Choosing the Right Content
๏Single Clips
๏Cinemagraphs & Plotagraphs
๏Screencasting
๏Testimonials & Interviews
๏Motion Graphics
๏Customer Support
๏Live vs. Not Live
twitter.com/ rhedpixelSingle Clips
Single Clips
๏Effective content for social posts
๏Consider slowing the action down
๏Stock footage is an option, but don’t choose overused ones
twitter.com/ rhedpixelCinemagraphs & Plotagraphs
Cinemagraphs & Plotagraphs
๏Very effective content for social posts
๏Creates a “living picture”
๏Very affordable to create
๏Can add new life to existing content
Brian Bielmann
Chad Riley
Troy Christopher Plota
Marc Tule
Troy Christopher Plota
Trey Ratcliff
twitter.com/ rhedpixelScreencasting
Screencasting
๏Very cost effective
๏Use a good microphone
๏Use a capture application
๏Create a quiet environment
๏Practice before you record
Studio Setup
Acoustic Treatment
Microphone
Computer Input
Field Recorders
twitter.com/ rhedpixelTestimonials & Interviews
Testimonials & Interviews
๏Very cost effective
๏Use a good microphone
๏Use a capture application
๏Create a quiet environment
๏Practice before you record
Background Research
๏Think like an attorney๏ Don’t ask a question that you don’t know the
answer to๏ Look for previous statements they’ve made ๏ Look for interviews they’ve given๏ Read news articles, blog posts
Background Research
๏Memorize your questions๏ Know your questions๏ Be flexible to follow a new path
๏Know the handlers๏ Give them a place to sit out of eye line๏ Explain you value input, but minimize
interruptions
Background Research
๏Be personal and interactive๏ It’s a conversation๏ Smile!
๏Remove performance pressure๏ Show you’ve spent the time to learn about them๏ Make reference to a speech or book
Recording an Interview Remotely with Skype
๏ Callnote Premium Call Recorder
๏ Call Recorder for Mac
๏ Evaer video recorder for Skype
๏ Messenger Plus!
๏ Pamela for Skype
๏ SuperTintin Video Call Recorder
Release Forms
๏ Get the right form
๏ Work with a lawyer
๏ Ensure you have written permission
๏ Always get hard copies
๏ Appearance releases
๏ Location releases
Release Apps■ ASMP Releases
■ Easy Release
■ iD RELEASE
■ iRelease
■ Release Me
twitter.com/ rhedpixelMotion Graphics
Motion Graphics
๏Can help communicate complex ideas
๏Can solve problems for lack of visuals
๏Can reinforce brand consistency
๏Many budgetary approaches
twitter.com/ rhedpixelCustomer Support
Customer Support
๏Consider video for after the sale
๏Reduce customer support costs
๏Minimize returns & refunds
๏Convert customers to evangelists
twitter.com/ rhedpixelHold Live Events
UltraStudio Mini RecorderUltra small pocket sized Thunderbolt powered recording from SDI and HDMI.
twitter.com/ rhedpixelAdvice on Gear Selection
Advice on Gear Selection
๏The Gear You’ll Need
๏Shoot with the Right Settings
๏Budget Lighting
๏Support Gear
twitter.com/ rhedpixelThe Gear You’ll Need
Must Haves
๏ Fluid-Head Tripod
๏ Viewfinder
๏ Audio Recording Device with Microphone
๏ Over-the-Ear Headphones
Nice to Haves
๏ Camera Support
๏ Fast Lenses
๏ Follow Focus
๏ External Monitor
๏ Lights
twitter.com/ rhedpixelShoot with the Right Settings
Different Grades of 4K
๏ Consumer & Prosumer๏ MPEG4
๏ Professional๏ AVCHD and ProRes
๏ Cinema๏ Redcode and Many Raw Formats
Frame Rate Options
๏ 60 fps (59.94 fps)Common frame rate for 720p HD. Can be used for over-cranking.
๏ 30 fps (really 29.97 fps)The most common frame rate for broadcast in the U.S.
๏ 25 fps The common frame rate of video used in Europe and around the world that use the PAL standard.
๏ 24 fps (23.98 fps) A rate that closely matches that of film
Frame Rate Options
For footage that mimics film, a good choice is to record 24 (23.98) fpsFor footage that is going to be used for broadcast 30 (29.97) fps is a good choice (1920 x 1080)
If working with the Phase Alternating Line (PAL) standard, you’ll use 25fps.For footage shot 1280 x 720, then 60 (59.94) fps is the best choice for broadcast in NTSC based countries and 50 fps for PAL countries.
twitter.com/ rhedpixelBudget Lighting
Tiffen Pops Reflector
Available in
silver/white
gold/white
silver/gold
Zebra Gold & White/White
Three sizes of each combination: 22", 32", 42"
Tiffen Pops Reflector
White: Provides a soft, natural light that fills shadows and boosts highlights. Makes the most of available light in outdoor portraits.
Silver: A very efficient reflective surface. Adds a snappier, high-contrast image that's best for video, B&W and product photography.
Gold: Warms up any scene, including the shadow areas. Can be used to add a sunset effect. Creates beautiful skintones.
PhotoVision 24" One-Shot Digital Calibration Target
๏ Neutral 3-Tone Panels allow for custom white balancing, accurate metering and exposure monitoring through the camera's histogram function all with a single shot.
๏ Minimizes the need for post correction to your image files.
๏ Drastically reduce your work on the back-end by getting it right on the front-end.
iLED-RL
๏ Rod Mount LED Ring Light
๏ 15mm or 19mm Rod Mounting
๏ 30 degree LEDs for a Brighter Source
๏ Sony L Batteries & Charger Included
๏ 10 - 100% Dimming
๏ Lightweight Heavy Duty Plastic Construction
twitter.com/ rhedpixelSupport Gear
Camera Rails
๏ Really Right Stuff
๏ Length: 18" / 457mm
๏ Width: 1.5" / 38mm
๏ Height: 0.9" / 23mm
๏ Weight: 1.5 lb / 684g
FLY-X3-Plus 3-Axis Gimbal Stabilizer
๏ Simple to Set Up & Operate
๏ Creates Smooth, Stable Handheld Shots
๏ 3-Axis Active Stabilization
๏ Gesture Control System
๏ Accepts Large & Small Size Smartphones (iPhone 6 Plus, Samsung Galaxy Series, etc)
๏ Supports GoPro Hero 3 & 4 (Mount Included)
๏ Includes 3 Cradles for GoPro, Small and Larger Smartphones
StrapMoore
๏ The StrapMoore is a handy contraption that secures to the leg of any tripod, light stand, pole, beam, table, chair and much more. Use it to secure a laptop power brick, charger, phone, off-camera flash, transmitter/receiver, microphone, battery, external hard drive or anything else that's handy to have nearby during a photo or video shoot.
RapidMount Accessory Extension 8″
๏ The Rock Solid Extension Bar 8″ (200mm) accessory rail allows the mounting of multiple pieces of photography or video gear (microphones, recorders, transmitters, Look Lock, lights, flashes, etc.) to a camera or arm in a secure, convenient, and compact manner.
๏ Works with the hot shoe
GoPro Timelapse
๏ GoPro has built-in timelapse shooting
๏ Gorillapods come in mny different styles and price points
๏ Use a panning head
๏ FlowMo
๏ Camalapse
twitter.com/ rhedpixelProduction Tips
twitter.com/ rhedpixelFrame Your Shots
RULE OF THIRDS
180˚ RULE
MATCHING SHOTS
WIDE SHOT
MEDIUM WIDE SHOT
MEDIUM SHOT
MEDIUM CLOSE UP
CLOSE UP
EXTREME CLOSE UP
POINT OF VIEW
MASTER SHOT
twitter.com/ rhedpixel
The Visual Story Bruce Block
twitter.com/ rhedpixelUsing Field Slates
Using Field Slates
๏ Save aggravation and time in edit.
๏ Key information:
๏ Crew, lenses, scene, take #
๏ Audio slates for room tone or other additional sound
๏ Note sync sound workflows
twitter.com/ rhedpixelAudio is Half the Picture
Audiois Key
๏Recording high-quality audio is essential.
๏When shooting video, people tend to spend the entire effort focusing on the images and leave little time or resources dedicated to ensuring that good audio is recorded.
๏This is a mistake that many come to regret once they start the editing process.
Audio is Key
๏Despite how good your video looks, in the end if your audio is bad, the whole production will come off as amateurish.
๏People can forgive bad video, but stop watching when they cannot hear.
๏You will fail to retain the viewers you worked so hard to attract.
Music Options
๏Do not steal music.
๏What you hear about fair use is not valid for commercial ventures.
๏Visit copyright.gov to learn more.
๏Royalty-free music options are plenty.
๏CCMixter.org another good resource.
twitter.com/ rhedpixelWhat are the Benefits of 4K?
What are the Benefits of 4K?
๏ Footage is “Future-Proofed”
๏ Drastically Improved Image Quality
๏ Consumer Demand
๏ Increased Distribution Options
๏ Easily Down Converted – Universal Master
Focus Peaking
Focus Peaking
Focus Peaking
twitter.com/ rhedpixelPostproduction Process
twitter.com/ rhedpixelApp Choices
Audio Editors
๏Adobe Audition
๏Apple GarageBand
๏Audacity
Video Editors
๏Adobe Premiere Pro
๏Adobe Premiere Elements
๏Apple Final Cut Pro X
๏Apple iMovie
๏Sony Vegas
๏Avid Media Composer
twitter.com/ rhedpixelPractical Video Editing Advice
Practical Video Editing Advice
๏ Seek resolution independent NLE
๏ Flexibility with frame sizes
๏ Flexibility with frame rates
๏ Synchronize frame rates early on
๏ Consider repurposing content
Practical Video Editing Advice
๏ Exposure & Contrast
๏ Color Balance
๏ Audio Mix & Normalization
๏ Interlacing and when it is removed
๏ Run Time
๏ Shot Composition
4K Postproduction
On Set Workflow
Studio Workflow
Studio Workflow
Studio Workflow
twitter.com/ rhedpixelPost Workflow
Post Workflow
Post Workflow
๏Offline vs. Online
๏Work with proxy media or just drop preview quality?
๏Cutting in 4K or using 4K sources
๏Performance Storage
twitter.com/ rhedpixelCommon Media Folder
Common Media Folder Approach
๏ 01_Original Footage
๏ Card images or cloned copies
๏ 02_Selects
๏ Footage picks
๏ Adapt as needed
Common Media Folder
๏ Get organized at the drive level
๏ Parity between project and folder
๏ Important with cross-application workflow
๏ Reduces duplicate media
๏ Improves backup process
twitter.com/ rhedpixelAdobe Prelude
Adobe Prelude
๏ A useful tool designed for producers and media loggers
๏ Ingest safely to multiple locations
๏ Add metadata and comments to existing media
๏ Compatible with all NLEs
twitter.com/ rhedpixelImproving Delivery
Process MattersBefore you open your mouth… listen and think
THE PROCESS
twitter.com/ rhedpixel
LISTEN
FOLLOW
CURATE
TRY TO HELP
ORIGINAL CONTENT
twitter.com/ rhedpixelAbout Video Compression
Compression is a Science
๏Lots of technology at work
๏Cutting edge research
๏Digital Rights Management
๏Expensive Setup and Hosting
Compression is Common Sense
๏Making copies
๏Get it out there
๏Fairly automated
๏Speed up postproduction & delivery
Architecture
๏Global family or classification of a file
๏ Includes MPEG, Flash, QuickTime, Windows Media, AIFF
๏The ‘big’ picture
Compressor/Decompressor
๏Algorithm that allows for shrinking of the files
๏Some compressors cost additional money to the content creator
๏Decompressors are usually free to improve market share
๏Shrinking the file using mathematical algorithms
๏Modern compression techniques are significantly more effective
Bit Rate
๏How much data per second there is in your file
๏The higher the number, the larger the file
๏Larger usually means more quality, but codec dependent
Sampling Rate
๏The number of samples captured per second
๏Audio CDs are 44.1 kHz
๏Digital Video is 48 kHz
๏Bigger is higher quality
Variable Bit Rate (VBR) Compression
๏One of the most effective ways to create smaller files
๏Computer analyzes the file before compressing the data
๏Encoding this way is far slower
๏ If you can, choose this method for superior results
Batch Processing
๏A benefit of many compression utilities
๏Set up several files to run
๏Walk away and leave a computer working hard
๏Ensures consistency
twitter.com/ rhedpixelMore on Compression
http://www.apple.com/itunes/store/podcaststechspecs.html
Terms of Service
sublicenseable
transferable
without limitation
YouTube Partner Program
YouTube Partner Program
■ The YouTube Partner Program allows creators to monetize content through advertisements, paid subscriptions and merchandise.
■ YouTube Partner eligible videos may earn money from relevant ads or fees.
■ Allows you to reach a global audience and increase earning potential
■ Non-exclusive agreement allows you to monetize in multiple venues
YouTube Partner Program
To Become A Partner
■ Your YouTube account must be in good standing
■ You are uploading advertiser-friendly original, quality content
■ Do not infringe on copyright
Partner Features
■ Ability to have longer videos (over 15 minutes)
■ Annotations that link to your external websites
■ Upload custom thumbnails ■ Enable paid subscriptions ■ Stream live events or host a Google+
Hangout On Air
Vimeo On Demand
■ Must be a Vimeo Pro member
■ Go to Creator Services section
■ Can set videos for Rent or Buy
■ Need a PayPal account
■ 90/10 split that favors creator
Vimeo Pro
■ $199 per year
■ 50GB of storage, 250k plays (additional space and plays can be added)
■ No bandwidth caps or time limits
■ Commercial hosting option
■ Advanced Statistics
■ Unlimited HD uploading & priority uploading
Vimeo Pro
■ Customizable and brandable video player
■ HTML5 support with the Universal Player
■ Unlisted Video Review pages
■ Third party video player support
■ Optional original file storage
twitter.com/ rhedpixelCreate Communities
twitter.com/ rhedpixel
Brand Throughout Customers need consistency
Getting In Touch
twitter.com/rhedpixel
facebook.com/RichHarringtonStuff
plus.google.com/+RichardHarrington/
linkedin.com/in/richardharrington
RichardHarrington.com
vimeo.com/rhedpixel
www.pinterest.com/rhedpixel/
top related