creating teams dedicated to entrepreneurship at community colleges

Herding CatsCreating or Expanding Internal Teams

Dedicated to Entrepreneurship

Doan WinkelAssociate Director of Programs

The George R. and Martha Means Center for Entrepreneurial StudiesIllinois State University

Your Task: Expectations

What are your expectations today?

Design Thinking

• Mindset – believe you can make a difference

• Process• Systematic approach to problem solving• Process to take action when facing a challenge• Structured approach to generating and evolving ideas

All about action to approach any challenge!

Design Thinking

• Start with the present

• Design for the future

Let the past go!

Why Design Thinking?

• It is human-centered (be empathetic)

• It is collaborative (include multiple perspectives)

• It is optimistic (change is possible)

• It is experimental (it’s OK to fail)

Design Thinking Stages• Discovery – What is?

• Explore current reality• Interpretation – What is?

• Deep empathy to understand customer motivations & needs• Ideation – What if?

• Envision new future by beginning with possibilities• Experimentation – What impacts?

• Make choices & get going• Evolution – What works?

• Launch!

Step 1: Define The Challenge• List topics

• Frame the problem

• Develop end goals

• Define measures of success

• Establish constraints

How might we . . . . ?

Your Task: Define The Challenge

How might we . . . . ?

Discovery & Interpretation

• Begin to create meaningful solutions

• Begin with deep understanding for customer needs

• How do they frame problems?

• What are their mental models?

• What are their constraints?

Discovery

Customer personas

Who are they?What are their attributes?What do they care about?

What do they not care about?What are their ambitions?

Ideation

• Deliberate iteration at the intersection of constraint, contingency, & possibility

• 5 key questions• Who are you?• What are you offering?• Who are you offering it to?• Why do they care?• Do you have any core technology or competencies?

Your Task: Ideation

What’s your Really Big Value Idea?

5 key questionsWho are you?

What are you offering?Who are you offering it to?

Why do they care?Do you have any core technology or competencies?

Experimentation

• Bring your ideas to life with prototypes

• Cycle• Build, share, learn, improve, refine

• Iteration & choices

Your Task: Experimentation

Bring your idea to life

Evolution

• Planning (next steps)

• Documentation

• Building community

Your Task: Evolution

What’s your plan?

How will you build community?

Thank you!

@Trep_Edhttp://www.linkedin.com/pub/doan-winkel/17/221/741

http://www.doanwinkel.com/http://teachinglean.com/http://usasbelaunch.org/