creating products collaboratively - hive 2014

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One of the main “benefits” to the traditional waterfall process is that it provides plenty of time for designers to refine their output, thinking through the big picture as well as the details before implementation. However, agile/lean workflow upends that to a large degree, with design delivered in a more just-in-time fashion. Faster turnaround isn’t anathema to producing delightful work, but there is a balancing act that needs to be done. Much as code is “refactored” throughout a project, the same occurs with design, with it evolving as needs shift and as the project comes together. In this talk Melissa Scott, lead designer, and Barton Mcguire, lead developer, will describe their experiences with Distiller, a Substantial client project that was built in agile/lean fashion and has evolved over time. Using validation and an iterative approach they’ve launched Distiller and turned it into an experience that has resonated with users and critics alike.

TRANSCRIPT

Creating Products Collaboratively

@Substantial

Iteration & validation while building

products is good

@Substantial

Collaboration is critical

@Substantial

@Substantial

@Substantial

drinkdistiller.com

June 19, 2014 @Substantial

June 19, 2014 @Substantial

June 19, 2014 @Substantial

June 19, 2014 @Substantial

June 19, 2014 @Substantial

June 19, 2014 @Substantial

June 19, 2014 @Substantial

June 19, 2014 @Substantial

June 19, 2014 @Substantial

June 19, 2014 @Substantial

June 19, 2014 @Substantial

June 19, 2014 @Substantial

June 19, 2014 @Substantial

June 19, 2014 @Substantial

June 19, 2014 @Substantial

June 19, 2014 @Substantial

Ideas, Tools & Learnings

@Substantial

Share space

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@Substantial

Share tools

Share process

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Share meals

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The deliverable is the product

@Substantial

Re-imagining“comps”

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Embrace flexibility, let go of

pixel perfection

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Build <a> common l#nguage

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– Design debt

– Design refactoring

– Developers in design critiques

– Designers who commit code

– 360 retros across team– Stand-ups for everyone

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@Substantial

Beta

3 Months

Today

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Pairing

Pairing when planning

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Pairing when designing

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Pairing when implementing

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June 19, 2014

Start at the problem

(not a solution)

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Zoom in Zoom out

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Early phase: 2 Actions Today: 4+ Actions

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@Substantial

The Results

1.5MRecommendations

8wkTime to Market

Healthy User Growth

400+Expert Bottle Reviews

“With expert ratings and thousands of data points, it's like a well-curated

music feed, but for booze.”

– Gizmodo

@Substantial

“It’s like having one of those snooty liquor

connoisseurs on call, in your pocket.

Except no annoying mustache.”

– Yahoo Tech

June 19, 2014

developerdesigner

@Substantial

So, how can you start on Monday?

@Substantial

Designers:Invite a developer to a brainstorm or design review !Developers: Pair with a designer when you implement your next UI feature !Everyone! Find a way to co-locate as much as possible

@Substantial

let’s build amazing things together

@Substantial

Thank You

@Substantial

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