creating eye catching buffets
Post on 03-Nov-2014
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Brenda Hamm
John Becker
Hubert Company
Creating Eye Catching Buffets: Working With What You Have
Essentials for Success
Start with the Basics
Elements for Success
Think outside the box & use it
Elements for Success
Cluster items together to form groupings
Look for items that are versatile and can used in different sets
Elements for Success
Essentials for Success
Fastest-growing source of revenue for clubs
Forecasted continued long-term growth
Remember these four things:
Essentials for Success
ValueHigh StandardsStaff Support Internal Cooperation
Value Customers demand it Customers will pay more
for perceived value
Essentials for Success
High Standards Clearly defined Consistently
enforced Special attention
must be paid to the quality of the food
Essentials for Success
Staff Support Use your food service
personnel for your catering operations
Have enough staff Be observant
Essentials for Buffet Success
Essentials for Success
Internal Cooperation Dry Run to ensure
harmony
Essentials for Success
Internal Cooperation Have regular staff
meetings
Essentials for Success
Bottom Line Easy to stay within
budget using base items and accents to fit themes
Keeps focus on food Enhances perceived
value
Essentials for Success
Bottom Line Less is more…
less work, more ambiance creates a more satisfying dining experience for you and your customers
Essentials for Success
Build Your Portfolio Customer requests New food ideas Current events Historical events Seasons and Holidays Photos of previous work
Essentials for Success
Great source of revenue Pleasurable customer
experience
Keep cash sales on site Higher perceived value
5 Elements of Merchandising
5 Elements of Merchandising
TextureColor LandscapeDécorCommunication
5 Elements of Merchandising
Texture
5 Elements of Merchandising
Texture
5 Elements of Merchandising
Texture
5 Elements of Merchandising
Color
5 Elements of Merchandising
Color
5 Elements of Merchandising
Color
Solid RedCeramics
Soft
Earth-Tone
Display ware
Patina Wire Basket
w/Verdigris-like Finish
5 Elements of Merchandising
Landscape
Benefits
Necessary for optimal food product presentations; the “high rise” effect
Leads a customer’s eye through a display Enables customer to quickly scan food selections Enhances self-service Allows food to be displayed at various heights or levels
LandscapingThe “Ups and Downs” of Visual Merchandising
5 Elements of Merchandising
5 Elements of Merchandising
Decor
5 Elements of Merchandising
Decor
5 Elements of Merchandising
Communication
5 Elements of Merchandising
Communication
Extreme Buffets
Extreme Buffets
Extreme Buffets
Extreme Buffets
Extreme Buffets
Brenda Hamm
John Becker
Hubert Company
Creating Eye Catching Buffets: Working With What You Have
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