creating engaging hyper local content r edotcom
Post on 20-Jan-2015
370 Views
Preview:
DESCRIPTION
TRANSCRIPT
RealEstate.com
Creating Engaging Hyper Local Content
Tuesday, February 14, 2012
RealEstate.com
Bob Stewartbob@activerain.com
@activebob
Tuesday, February 14, 2012
3
What is Hyper Local?
Tuesday, February 14, 2012
3
What is Hyper Local?
Tuesday, February 14, 2012
4
Hyper Local is............
having the character of being oriented around a well defined community with its primary focus directed toward the concerns of its residents
Tuesday, February 14, 2012
4
Hyper Local is............
having the character of being oriented around a well defined community with its primary focus directed toward the concerns of its residents
Tuesday, February 14, 2012
5
Well Defined Community
Geographical
Topical
Demographic
Local News and Events
Tuesday, February 14, 2012
5
Well Defined Community
Geographical
Topical
Demographic
Local News and Events
Tuesday, February 14, 2012
6
Geographical Community
Neighborhood
Subdivision
Condo Complex
Tuesday, February 14, 2012
6
Geographical Community
Neighborhood
Subdivision
Condo Complex
Tuesday, February 14, 2012
7
Topical Community
Luxury Homes (city)
Historical Homes (city)
Can be broader Geographically
Tuesday, February 14, 2012
7
Topical Community
Luxury Homes (city)
Historical Homes (city)
Can be broader Geographically
Tuesday, February 14, 2012
8
Demographic Community
Who can you relate to?
Do you serve a niche?
Do you push that content out?
Tuesday, February 14, 2012
8
Demographic Community
Who can you relate to?
Do you serve a niche?
Do you push that content out?
Tuesday, February 14, 2012
9
primary focus directed toward the concerns of its residents:
What kinds of concerns do the residents of your community have?
Tuesday, February 14, 2012
9
primary focus directed toward the concerns of its residents:
What kinds of concerns do the residents of your community have?
Tuesday, February 14, 2012
10
What Are Their Concerns?
Taxes
Property Values
Local Events
Local Businesses
Their money
Things to do
Tuesday, February 14, 2012
11
1776 clicks
Tuesday, February 14, 2012
11
1776 clicks
Tuesday, February 14, 2012
12
The Coffee Shop Owner........
Tuesday, February 14, 2012
13
The Hardware Store
2491 clicks
Tuesday, February 14, 2012
14
The National Chain Coming to Town?
3356 clicks
Tuesday, February 14, 2012
15
So What...............
Tuesday, February 14, 2012
16
Why Do You Want Signs in
the Yard?
Tuesday, February 14, 2012
17
Exposure!
Tuesday, February 14, 2012
18
What about Real Estate?
Blair Farm Morehead City NC
Mandy Farms Morehead City NC
Brandywine Bay Morehead City NC
Beacon’s Reach Morehead City NC
Reefstone Pine Knoll Shores NC
2341 clicks
2072 clicks
2432 clicks
3212 clicks
1790 clicks
Tuesday, February 14, 2012
19
11,847 clicks5 Neighborhoods
27 months
87 clicks/month per neighborhood
Tuesday, February 14, 2012
19
11,847 clicks5 Neighborhoods
27 months
87 clicks/month per neighborhood
Tuesday, February 14, 2012
20
What to Write About
Local EventsLocal BusinessesLocal NeighborhoodsCondo ComplexesThe Process of buyingAnswer common questionsLocal program
SchoolsLocal IssueLocal ElectionsParksBuilding TrendsTaxesChildren’s Events
Tuesday, February 14, 2012
RealEstate.com
slideshare.net/activebob
Tuesday, February 14, 2012
top related