creating data about robotics business activity presentations/creating-d… · naics 336612 unmanned...

Creating Data About Robotics Business Activity

Jason Schenker

Chairman of The Futurist Institute

• The Futurist Institute

• Need for Robotics Data

• Common Data Issues

• The Robot Activity Index

• Calls to Action

The Futurist Institute

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The Futurist Institute : Scenario Planning

The Robot and Automation Almanac

• Collection of short essays.• From leading robot and automation experts, executives, investors.• Focus on "one big thing" in the year ahead.• Topics: opportunity, risk, challenge, investment theme, overlooked

trend, perception shift, step change, or trend change.

COMPANIES PARTICIPATINGMicrosoft Hyperloop Massachusetts Locus RoboticsHP Labs Chrysalix Venture Capital Yale Materials Handling ROBO Global Tudor, Pickering, Holt & Co. HDS GlobalCoinSwipe Savioke Swisslog LogisticsSpeadBot Vecna Robotics Genesis DimensionsSecureMarking UnitDoseOne TransRisk/FreightwavesTransbotics Contextual Robotics JBT

RBR Robot Activity Index (RAI) by The Futurist Institute

The RAI captures quarterly robot businessdynamics. This report helps executives, investors,and analysts identify changes as they occur. Seriesreadings indicate the percent of respondents thatreported increases in their responses.

Readings above 50 indicate a majority reportedexpansions, while readings below 50 indicate amajority of respondents reported contractions.

RAI Focus:1.) Expectations for the current quarter comparedto the previous quarter.2.) Expectations for the current year compared tothe previous year.

Need for Robotics and Automation Industry Data

NAICS 336411 Unmanned and robotic aircraft manufacturing

NAICS 336111 Unmanned and robotic automobiles manufacturing

NAICS 336612 Unmanned and robotic watercraft manufacturing in boat yards

NAICS 336611 Unmanned and robotic watercraft manufacturing in shipyards

Right Now: Only Four NAICS Codes for Robots and Automation

NAICS 532210 Video cassette recorder rental

NAICS 334310 Video cassette recorders (VCR) manufacturing

NAICS 334613 Video cassettes, blank, manufacturing

NAICS 334614 Video cassettes, prerecorded, mass reproducing

Video Cassette Recorder Businesses Also Have Four NAICS Codes

NAICS 812331 Apron supply servicesNAICS 316998 Aprons for textile machinery, leather, manufacturingNAICS 316998 Aprons, leather (e.g., blacksmith's, welder's), manufacturingNAICS 315990 Aprons, waterproof (e.g., plastics, rubberized fabric), rubberizing fabric and manufacturing apronsNAICS 315210 Aprons, waterproof (including rubberized fabric, plastics), cut and sew apparel contractorsNAICS 315990 Aprons, waterproof (including rubberized fabric, plastics), cut and sewn from purchased fabric (except apparel contractors)NAICS 315210 Aprons, work (except leather), cut and sew apparel contractorsNAICS 315220 Aprons, work (except leather, waterproof), men's and boys', cut and sewn from purchased fabric (except apparel contractors)NAICS 315240 Aprons, work (except waterproof, leather), women's and girls', cut and sewn from purchased fabric (except apparel contractors)

Aprons Have Nine NAICS Code Categories

Clearly, there is a lack of industry data for Robotics

and Automation.

Robotics and automation are critical industries, with importantimplications for countless industries.

An activity index is needed to help inform executives,strategists, and investors in robotics and automation.

Human intelligence (HUMINT) derived data based on shortsurveys of leaders from companies across the field of roboticswould provide real-time actionable insights.

Why Do We Need Data About Robotics and Automation?

To create an activity index based on short surveys of leadersfrom companies across the field of robotics that helpsexecutives, strategists, and investors gain a betterunderstanding of activity and trends in robotics andautomation.

Vision

• Business decisions

• Investment decisions

• Hiring decisions

• R&D decisions

The Greatest Values: More Visibility to Make Better Decisions

- Business Activity: Orders and Instillations/Shipments

- Investment and Funding: Internal R&D, External Capital Raises

- Main Time Perspective: Quarterly Look Ahead

- Secondary Time Perspective: Year-on-Year / Year Look Ahead

Question Focus of the RAI

Common Industry Data Issues

Four Fed Forecasts at Once

Revisions Each Quarter

Other Revisions

GDP

Material Handling – Four Official MHEM Government Data Series

NAICS 333921 Elevators and Moving Stairways

NAICS 333922 Conveyors and Conveying Equipment

NAICS 333923 Overhead Traveling Cranes, Hoists, and Monorail Systems

NAICS 333924 Industrial Trucks, Tractors, Mobile Straddle Carriers and Stacker Machinery

MHEM data includes Elevators but Excludes Racks and Automation?

Material Handling – What Government Data Should be Like

Material Handling – What Government Data is Actually Like

Material Handling Success with MHI BAI

Robot Activity Index

Best Practice Example of Real-Time Data

Best Practice Example is also

HUMINT

Example of HUMINT

Keep the Questions Simple – Quarterly Activity

The Survey takes 3 Minutes.

What Can You Derive?

Results: Planned Activity

Results: Assessed Risks

Result Limitation: Participants

Vision: Do it Better

• More Participants

• More Diverse Participants

• Longer Time Series

• Revisit Questions and Responses

Calls to Action

Get Involved: Participate in the RAI

• Short Quarterly Survey

• Fully Anonymous

• Get Full Report

• Join Results Call for

Participants

Get Involved: Contribute to TRAA - 2019

• Short Essays: 700-1,400 Words

• “One Big Thing” for the Year Ahead (2019)

• No Cost to Be Involved

• Professionally Edited and Published

• Professionally Copy Edited

• Two Physical Copies Sent After Publication

• Due by End of October

Contact Information

Jason Schenker CMT® CFP® CVA® ERP®Certified Futurist and Long-Term Analyst – FLTATM

NACD Board Governance FellowChairman of The Futurist InstitutePresident of Prestige Economics

Twitter: @PrestigeEconjasonschenker@prestigeeconomics.com

All commentary provided by The Futurist Institute or any of its employees is commentary intended forgeneral information use only and is not investment advice. The Futurist Institute does not makerecommendations on any assets, investment types, asset classes, non-regulated markets (e.g. FX,commodities), specific equities, bonds, or other investment vehicles. The Futurist Institute does notguarantee the completeness or accuracy of analyses and statements, nor does Prestige Economics assumeany liability for any losses that may result from the reliance by any person or entity on thisinformation. Opinions, forecasts, and information are subject to change without notice. Reports do notrepresent a solicitation or offer of financial or advisory services or products, and are market commentaryintended and written for general information use only. No part of this presentation may be circulated,quoted, reprinted, or otherwise reproduced for without prior written approval from The Futurist Institute.This material is not a complete record of the presentation and discussion led by The Futurist Institute.

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