creating content for the time-crunched

@katemorris

YOU WANT MORE BUSINESS

@katemorris

SEARCH AND SOCIAL ARE GREAT CHANNELS

FOR MORE BUSINESS

@katemorris

YOU NEED CONTENT

@katemorris

WHAT KINDS OF CONTENT ARE GOING TO BRING YOU MORE BUSINESS?

@katemorris

AND WHERE IS THE TIME

TO DO IT?

@katemorrisYOU HAVE OTHER THINGS TO DO!

@katemorris

Creating Content for The Time-

Crunched

Kate MorrisOutspoken Media

ft. Rhinos

@katemorris

NOT ALL CONTENT IS WRITTEN

NOT JUST BLOG ARTICLES

IT’S NOT WRITTEN

@katemorris

IT’S PEOPLE, PRODUCTS AND ACTIONS

@katemorris

PB&

Jams

@katemorris

@katemorris

@katemorris

@katemorris

From my Facebook post:

“I’m so going to order some of these.”

“Just bought the two pack.”

“Sandra, you want to buy or me?”

@katemorris

GETTING IT DONE

@katemorris

ABOVE ALL:FOCUS ON

CREATING AND MAINTAINING

GREAT PRODUCTS AND SERVICE

@katemorris

EMPOWER YOUR PEOPLETO MAKE

POSITIVENEWSWORTHY

DECISIONS

@katemorris

NOW, LET’S TALK MORE COMMON CONTENT

@katemorris

TRANSACTIONALINFORMATIONAL

ENGAGING“SEO”

@katemorris

CREATINGTRANSACTIONAL

CONTENT

@katemorris

TRANSACTIONAL CONTENT:HOURS

CONTACT/MAPMENU

PRODUCTSSERVICES

RATES

@katemorris

YOU HAVE THIS ALREADY.

@katemorris

@katemorris

BUT IS IT CONSISTENT?

@katemorris

@katemorris

IS IT EVERYWHERE YOUR POTENTIAL CUSTOMERS ARE LOOKING?

@katemorris

GETTING IT DONE

@katemorris

ONCE PER MONTH, PICK A NEW FRIEND AND ASK THEM TO IDENTIFY YOUR

HOURS, LOCATION, RELEVANT INFORMATION TO MAKE A DECISION.

@katemorris

FIX ANY ISSUES

@katemorris

COULD IT BE DOING MORE FOR YOU?

@katemorris

Social Impact!

@katemorris

THE NEXT SECTION ISWHAT YOU WERE EXPECTING

@katemorris

CREATINGINFORMATIONAL

CONTENT

@katemorris

@katemorris

@katemorris

ALL ABOUT

BUILDING TRUST& BRAND

@katemorris

NOT INTENDEDTO SELL ANYTHING

** BUT IT CAN HAVE THAT SIDE EFFECT

@katemorris

CREATINGENGAGINGCONTENT

@katemorris

YOU WANT CONTENTTHAT WILL

ENGAGEGET LIKES, SHARES, TWEETS, PINS, LINKS, ETC.

@katemorris

REMEMBER, MOST OF YOUR

ENGAGING CONTENT IS NOT SOMETHING THAT GOES ON A

CONTENT CALENDAR

@katemorris

IT’S NOT ALL WRITTEN

@katemorris

@katemorris

@katemorris

BUT SOMETIMES IT IS WRITTEN

@katemorris

@katemorris

OR INTERACTIVE

@katemorris

@katemorris

GETTING NEW CONTENT DONE

@katemorris

NEEDS:✔ IDEAS

✔ PROCESSKNOWLEDGEABLE WRITER

GRAPHIC DESIGNER

@katemorris

WHO WRITES:YOU

EMPLOYEEFREELANCE WRITER

@katemorris

YOU NEED SOMEONE THAT

KNOWSYOUR BUSINESS (AND CUSTOMERS)

HANDED DOWN INFORMATION

@katemorris

WHERE:ALL CONTENT SHOULD

BE HOSTED ON YOUR SITE TO START.

@katemorris

BLOG: IF THE CONTENT WILL BE

UPDATED OVER TIME

@katemorris

STATIC RESOURCE: IF THE CONTENT IS

TIMELESS

@katemorris

ASK ME ABOUT VIDEOS LATER

@katemorris

HOW OFTEN?IT DEPENDS.

TAKE IT SLOW.

DON’T CHARGE

@katemorris

SAVE YOUR RESOURCES FOR

GOOD CONTENT

@katemorris

WANT A TIMELINE?DO ONE GOOD PIECE

ONCE A QUARTER

@katemorris

MAKE SURE THERE ARE

SHARABLE IMAGESAND/OR A GOOD

VIDEO COVERSHOT

@katemorris

WHERE IS SEO?!?!?!

@katemorris

WANT LINKS FROM FOX, MASHABLE, HUFFINGTON POST, ETC.?

@katemorris

13 Links from DA 44-98 in less than 5 days 8 Links from DA 72-79 in 3 days.

@katemorris

DON’T CREATE FOR ONE CHANNEL, CREATE FOR ALL CHANNEL IMPACT.

@katemorris

LEAST EFFORT AND

BIGGEST IMPACT

@katemorrisFINAL THOUGHTS

@katemorris

THIS IS A BALANCING ACT.

@katemorris

YOUR BEST CONTENT IS ALREADY DONE.

@katemorris

IN TERMS OF CREATING MORE:

@katemorris

MAKE FRIENDS.

@katemorris

WORK WITH PARTNER BUSINESSES WITH SIMILAR AUDIENCES

WIN-WIN

@katemorris

WORK WITH LOCAL WRITERS,DEVELOPERS, AND DESIGNERS

@katemorris

MAKE SURE EVERYTHING WORKS ON MOBILE.

THIS IS A MUST.

@katemorris

Takeaways

1. Spend your resources on making your people happy, product awesome, and service first class.

2. Once a Month - Check that your information is correct and available to your target market.

3. Once a Quarter – Do one big campaign/content push. Plan. Get the right people involved.

4. Make friends – Local service providers and business owners in complementary industries.

Help Save the Rhinos

Help Save the Rhinos

Adopt WWFhttp://gifts.worldwildlife.org/gift-center/gifts/Species-Adoptions/African-Rhino.aspx

Help Fund the Rhino Rangershttp://www.gofundme.com/olpejeta

Rhino Ragehttp://www.rhinorage.org/

For everyone that shares this presentation (unique shares, real people), we will donate $1, up to $500. Or donate on your own using the organizations above.

@katemorris

THANKS!

kate@outspokenmedia.comhttp://outspokenmedia.com