creating content for sales enablement

Jon HendersonBusiness Development

Hana AbazaDirector of Marketing

Content is for ClosersHow To Use Content For Sales Enablement

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HOUSEKEEPING

Questions? We’ll answer them at the end!

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Stick around for a demo of Uberflip after the

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WHY BLOG?

Lower acquisition cost (up to 80% drop in 5 months)

Educate (existing & potential) customers

Increase retention (reduce churn)

Enable Sales (close deals faster)

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Forget CoffeeCONTENT IS FOR CLOSERS

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But, 76% of Content Marketers Forget About Sales

Enablement (!)

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Align content creation with insight from

sales.

Creating content that manages

objections.

Get your sales team to actually use it!

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But first, lay a solid foundation!

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Key Messaging

Buyer Personas

Create a Content

Strategydocumented

>

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Align Content With Insight From Sales

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Talk to your sales team!

Ask questions

Communicate regularly

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Questions to Ask

What are the top non-product related questions you

get?

What objections do you hear?

What pain points do you hear repeatedly?

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Create Content That Manages Objections

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Consistent language – no

jargon!

Educational and solution

oriented

Challenge the reader

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Get the sales team to actually use your content!

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Create a “quick list” (or Hub!)

Include links in email templates

Start a daily / weekly “marketing update”

Give a “heads up” when you’ve published a timely piece

of content (gives sales a great excuse to reach out to a

lead!)

Use a platform that helps you empower your sales team

THANK YOU!Questions? We’ve got answers!

@uberflip info@uberflip.com hub.uberflip.com

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