creating content (and advertising) for millennials @ dps europe, 2/5/15

Creating Content (and Advertising)

For Millennials

Ben MaherAdvertising Director

@Maherster

Millennials and Those Who Think Like Them

Mashable is

Inspiring the connected generation

Delivering the news

you want to share

Mashable Marketing Suite

Predict:Usable Data

Data Science

+

Crawling Algorithms

+

Machine Learning

Mashable’s proprietary Velocity platform predicts what’s going viral next.

Create:Shareable Content Across Platforms

Mashable paired creators,

equipped them with Intel-powered

devices and gave them 16 days

to build something special.

DUALITYSee the Beat

Amplify:Distribute to Optimal Audience

Marketing

Approach

Lift your message to our social audience

LIFT + TWITTER LIFT + YOUTUBE LIFT + INSTAGRAM LIFT + VINE

Social Lift

Advertisers can showcase their best standalone social assets

from Twitter, YouTube, Instagram, & Vine putting their social savvy in front of millions of

super-sharers.

Lift

Lift

Lift

Click To Expand

Lift

Share!

Engage:Meaningful Interaction With Community

Visuals

Community Challenges

Contests

Events

MashableReads

• Be Straightforward

• Recognize Intelligence

• Be Playful

• Use Images

• Reward Instantly

• Don’t Put a Corporate Spin on it

• Quality Is King

The Millennial Market: Bottom Line

Ben MaherAdvertising Director

@Maherster

Creating Content (and Advertising)

For Millennials