creating careerkarma handout

KarmaCreatingCareerKarmaCreatingCareerRegional Education Conference

September 22, 2010

Life happens when things intersect. It’s how wars are fought.

It’s how babies are made. It’s how people connect with the

world – and brands – around them.

Some believe the bond between people and brands is over-

hyped. Others believe it runs deep. The one truth we know for

sure is the more we connect, the more loyal we become.Jim Thompson, The Brand Channel

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What is a brand?

A brand is any product, service, person, or place

for which people believe there is no

substitute.

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What is a brand?

A brand is…

– A promise, a commitment of added value   – Distinguished by some unique characteristic(s)– The way you behave – and make decisions

☒ A brand isn’t…– a verb– a tagline– an advertisement– your logo

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Why brand me?1. Separates you from your competition

2. Creates demand for your service

3. Gets the business community to have confidence in you

4. Gets the business community to have confidence in your business

5. Establishes you as an expert

6. Makes you known as a leader

7. Makes you known as a resource

8. Helps you gain professional stature

9. Associates you with quality things and people

10. Helps you attract quality prospects

- Jeffrey Gitomer

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Why Brand?

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Why brand at all?

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Referrals…

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Find yourself Define yourself Stage yourself Embrace you Grow your Brand

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Understand YOU

① Identify

② First Impression

③ Your values

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Define Yourself

The more people are attracted to you, the more solid connections you’ll make. -Jeffrey Gitomer

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Stage Yourself

EGO – 87% Head + Heart Mission statement – can you

Tweet it? Walk that way?

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Embrace You

1. Think about it

2. Turn off the radio and phone

3. Repetition and consistency

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Embrace YouA Case Study:

The ambassadorof Loudoun County

Heather EliasCentury 21Loudoun CountyLeesburg, VA

Position – what makes you differentRepetition – the expertiseStyle - the person

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Build and Grow your Brand

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™

“9 of 10 buyers used the

internet in their home search.”*

Your Blog or website

Getting started:

1. Understand you How your friends, family & colleagues perceive you -Find yourself – see how Google sees you.

2. Pause - think about your strengthsWhat you believe in, your passionWhat do you do well, or aspire to become?What fits your personality?Develop your own mission statement

3. Decide you want to do this You will need to sacrifice some of your free time.

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4. Be searchable+share-able

Don’t underestimate traditional marketing, personal interactions and unlikely placesDon’t brag. Find your voice. Tell your story.

5. Outline and feed your plan

What tools will you use to show your expertise and brand?Water the trees in your social networkBe visible and tactical

6. Turn off the television and your computer and thinkHow can you bring your brand into every interaction?

Getting started:

I can't believe that God put us on this earth to be ordinary.

- Lou Holtz

Everyone’s a star and deserves the right to twinkle. - Marilyn Monroe

If you make yourself valuable, and memorable, others will want to make you part of their network.

- Jeffrey Gitomer

Which one are you? “Why should I do it?” “No matter how easy it looks, it’s too hard for me.” “I’m still worried social media is a literal black hole of time” “How do I face my fears about Social Media?” Do I Google it?

Wait for the association to offer a class? Or just jump in? NOT INTERESTED.

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EMAIL melynn@nSightMarketing.comWEBSITE www.nSightMarketing.com

BLOG MarketingnSights.blogspot.comTWITTER and FACEBOOK Search for nSight Marketing

OLD-FASHIONED WAY 913.261.9100

Success is NOT about who you know…

… it’s about who knows you.