creating an event plan - starchapter › images › other › ...creating an event plan. event...
Post on 28-Jun-2020
1 Views
Preview:
TRANSCRIPT
CREATING AN EVENT PLAN
Event Activities and Purpose of Event
Training Certifications Top government executives meet
and greetAlcohol served
2K Walk Golfing event with sponsors
Spouses and children
Key Components
Event Preparation
Event Promotion
On-site Event Management
Post-Event Review
Event Preparation◦ writing an event plan
◦ documenting budgets
◦ timelines
◦ researching suppliers like
caterers or staff members
This Photo by Unknown Author is licensed under CC BY
Planning Breakdown
Market Research
Written Plan Finalize Budget
Venue SelectionVendor Selection
Secure Sponsorship
Event Promotion
ALL OF THE ASPECTS THAT HELP TO SELL THE EVENT
RAISE AWARENESS INCREASE THE NUMBER OF ATTENDEES
Promotion Breakdown
Email PRSocial Media
PartnershipsWord of Mouth
Advertising SEO Discounts Blog Direct mail
On-site Event Management
MAKING SURE THE BIG DAY (OR DAYS) GOES WITHOUT A HITCH
EVERYONE IS WHERE THEY NEED TO BE
PUTTING OUT ANY ONSITE FIRES!
Management Breakdown
Smooth entry management
1
Deliver the planned experience
2
Capture and share highlights
3
Experience your own event
4
Note what works and what doesn’t
5
Post-Event Review
Organizing debriefs
Data collection and analysis
Reviewing these against the original event aims and figures
Post-Event Breakdown
Event breakdown
Reconcile budgets
Thank you to everyone involved
Share highlights & media
Survey
Analytics
THINGS TO CONSIDER
SWOT◦Strengths/weaknesses
◦Internal
◦Can be controlled
◦Opportunities/Threats
◦External
◦They control you and your
company
6Ps
P1
P2
P3P4
P5
P6
6Ps
Purpose People Product
Place Price Process
PURPOSE
Why are you have the event?
PEOPLEWho are the targeted people?
PRODUCT
What are you going to do?
PLACEWhere and when?
PRICE
How much is it going to cost?
PROCESS
How are you going to get it done?
Formal Event Plan
Consists of …
1. Goal – result of having achieved objectives
2. Objectives – specific and measurable
3. Strategies – how you plan to achieve the objectives
4. Tactics – action plans (little details)
5. Budget – should include income and expenses
6. Timetable – how long will the process take
7. Evaluation – how did you do
Scenario
◦Event: Planning an event for emergency medical responders
◦Location: Las Vegas
◦Dates: October 24 - 27
The Activity
◦Decide what type of event would succeed?
◦What kind would fail?
◦Create an event plan for the scenario
❖Start with a SWOT
❖Consider the 6Ps
Target Markets
◦www.esri.com/data.tapestry/zip-
lookup
◦Identifies 5 different target markets
based on zip code
top related