creating a website: design and layout
Post on 27-Jan-2015
107 Views
Preview:
DESCRIPTION
TRANSCRIPT
Capital Region
Creating Your Website
Series: Design and Layout
Presented by Threesides Marketing
Housekeeping
RDA Southern Inland Region
Key Initiatives • South East Region of Renewable
Energy Excellence
• Regional Sponsored Migration
Scheme
• Southern NSW Harvest Association
• Capital Region Digital Enterprise
Program How We Can Help You • Access to government programs
• Advice and training
• Sourcing skilled labour
• Grants - support and data
• Networks and contacts
Find out More Richard Everson Project Officer Mob. 0427 27 27 54 richard@rdasi.org.au www.rdasi.org.au
www.threesides.com.au
www.Facebook.com/threesides
www.Twitter.com/threesides
www.slideshare.net/threesides
Your name, your
business,
and the one
thing that we
can tick off for
you today.
Learning outcomes
1. Identify the key steps to designing a website that meets user expectations
2. Recognise the implications associated with mobile devices accessing your website
3. Access tools and resources to assist you with building or enhancing your site.
Domain Name
Website Hosting
Content Mgmt System (CMS)
Content + Functionality
Website
http://www.adaptivepath.com/ideas/serving-experience-as-the-product/
Building a site – what to consider
1. Design / Appearance (front end)
2. Usability
3. Functionality
4. Content
5. Search Engine Optimisation (not today)
Building a site – what to consider
1. Design / Appearance (front end)
2. Usability
3. Functionality
4. Content
5. Search Engine Optimisation (not today)
Sourc
e: htt
p:/
/mem
ecru
nch.c
om
Appearance – Sexy
Looks great on any device…
Source: mashable.com
Appearance – Totally Ugly!!!
Source: constellation7.org
Appearance – front end
How should your
website look?
Appearance – front end
As good as your business
(or maybe slightly better).
Appearance: Theme based
Appearance: Custom Coding
Appearance – themes vs custom coding
1. Themes
Ready to go
Cheaper up front costs
Can do it yourself
Not unique
Some limitations to
customisation
2. Custom coding
Tailored to specific
branding and functionality
needs
More expensive
Requires experts
Building a site – what to consider
1. Design / Appearance (front end)
2. Usability
3. Functionality
4. Content
5. Search Engine Optimisation
Usability
Key principles
1. How easy a website is to use
2. How well it achieves it’s goal
3. How information is presented
4. Accessibility - ages, skills, ability
User needs mapping
1. What do you want your users to do on your site
2. How will they do it
3. How quickly can they reach the goal – how many clicks does it take
4. What happens next
Need: Make contact with us
1. Sign up to newsletter
Details into database
Send newsletter monthly
2. Contact us page
Contact form
We follow up on email
3. Phone number on website
We answer call
Follow up on email
Wireframes
Wireframe / Design tools
Pen and paper
quirktools.com/wires/
Bookmark sites you like e.g. start a Pinterest board
Developing a sitemap
Brainstorm Sitemap Site
Navigation i.e. menus
Casestudy: visitbalranald.com.au
Casestudy: visitbalranald.com.au
Casestudy: visitbalranald.com.au
Sitemap Tools
Table in Word doc
Excel Spreadsheet
PowerPoint org chart
quirktools.com/smaps/
Building a site – what to consider
1. Design / Appearance (front end)
2. Usability
3. Functionality
4. Content
5. Search Engine Optimisation
Functionality
1. What does your site need to do to help you achieve your business goal.
2. What functionality can help enhance the users experience
Functionality – options, options, options
E-commerce - shopping cart (retail products)
Membership management functionality
Online payments / payment gateway
Password protected pages
Sign up Forms and database
Calendar
Google Maps
Image carousel / Rotator
Photo Gallery
Blog
News
Links directory
Subscription - newsletter sign up
Search function
Google analytics integration
Social Media integration
Accessing your website on mobile
devices
From desktop to mobile- why??
Mobile sales have already
overtaken desktop sales, and
mobile internet usage is
predicted to overtake desktop
internet usage by 2014
67% of users claim they are
more likely to purchase from
a mobile-friendly website
Source: http://searchenginewatch.com
Mobile what?
• Website that functions correctly on a mobile device
• Tiny scaled down version of a site
Mobile friendly
• Completely separate website designed specifically for use on a small mobile device
• m.yourwebsite.com.au
Mobile website
• Can detect the size of the viewing device and adapts to suit
Responsive website
Building a site – what to consider
1. Design / Appearance (front end)
2. Usability
3. Functionality
4. Content
5. Search Engine Optimisation
What is your website saying about you?
Website Design - motivational text, authentic, honest
Price - what is your product worth / cost
Images - motivational, experiences not buildings, need to see people
Maps – where do you operate
Links – what else do you do?
Social media content – are you alive?
Video – do you look reliable and can I meet you?
Contact Us – how do we do business with each other
Call to action – this is how to get started
Clear call to action
Next steps
1. Continue to investigate sites you do and don’t like
2. Start brainstorming the structure of your site or review the existing structure
3. Create a site map
4. Sketch out the rough design
5. Consider mobile devices
Workshops and Consultations
Workshops
– Series of 17 workshop topics over the next 12 months
– Free sessions – subsidised by federal government – in Queanbeyan and across the region
Digital Consultations
– 4 hour digital business consultations – Develop and digital business plan – Identify 3 get started now actions – Help you start in the right digital direction
Workshop feedback
https://forms.communications.gov.au/ enterprisegroupfeedback
Verification word: summer
Stay in touch
Website:
www.crde.com.au
Call the office:
62970933
Stay on our email list
Tell a friend!
top related