creating a virtuous cycle - the research and design feedback loop
Post on 12-Feb-2017
48 Views
Preview:
TRANSCRIPT
the research & design feedback loop
virtuous cycles
Julie Stanford, Sliced Bread Design, Stanford University
You’ve sat through a lot or presentations about how we should all do more user research and if you do everything will be perfect.
Result is a patchwork quilt with holes in it (some parts will keep you warm but not others and it is fugly as all hell)
You’ve sat through a lot or presentations about how we should all do more user research and if you do everything will be perfect.
Breakdownoftrust->Lackofimpactondesign
designer doesn’t… communicate well engage with research believe results
option 1 (simple yet hard): "
research & design = same person
• difficult to find • some people really awesome at one • some companies have it siloed • potentially expensive
prerequisite: leave the building start with base user research* do 80/20 organization of use cases (Pareto Principle) *can be called needfinding, customer development, ethnographic research, etc. depending on the methodology.
the virtuous loop formula
1. question 2. mind meld 3. attend 4. evaluate findings 5. brainstorm 6. evaluate solutions
1. question
• list all the questions that you have about the design right now
• prioritize the questions based on the sorted use cases AND impact on your business
• craft a study to answer the most burning 1-2 question (see Leah Buley’s session)
2. mind meld
• researcher and designer should go over "each section/page of the prototype together and list what to cover"
• pro tip: run a pilot together "(with lots of pauses)
• people responsible for product decisions should attend the research sessions
• I’m too busy is not an excuse
• set up a system in advance for attendees "to ask questions
3. attend & participate
evaluation questions to ask • What percent of my users will be affected by this issue?
• Is this on the 80/20 path of use cases?
• If people can’t find X, what’s the impact?
• If people do X the wrong way, how easily can they recover?
• How easily can this be learned?
• What happens if we don’t fix it?
• What is the most important issue that came up that is preventing us from making money?
5. brainstorm • create multiple solutions starting with critical problems • brainstorm small and large fixes • if stuck, try Crazy 8s
Crazy 8s: Folder a paper into 8 spaces, set a timer, and go!
6. evaluate solutions • What impact does this solution have on the overall page? "
(i.e busy, patchworky, increase the cognitive load?)
• How does this impact navigation to/from this area?
• Will this work on subsequent use or is it only useful once?
• How consistent is this change with the rest of the design?
• Does this fix impede one of the 80/20 use cases?
• Are there multiple fixes better solved by one big fix? "(i.e. is there a systemic issue here?)
• How does this effect the overall experience?
can’t decide? take a sketch break
stop talking sketch quickly discuss this will save you "A LOT of time
the virtuous loop formula
1. question 2. mind meld 3. attend 4. evaluate findings 5. brainstorm 6. evaluate solutions
• decide on the design changes • do the #1 QUESTION step 2x
1. BEFORE you prototype to make sure you prototype the right thing
2. again AFTER you prototype
the virtuous loop formula
1. question 2. mind meld 3. attend 4. evaluate findings 5. brainstorm 6. evaluate solutions
top related