creating a smart tablet mag

10_– 12 October 2011, Vienna, Reed Messe Wien

Session: Tablet Publishing TrendsTitle: Creating a smart tablet magSpeaker: Theo Nelki, Creative Director, Gruppo Editoriale L'EspressoSpa, Italy; Alessandro Vento, CEO, D-Share, Italy

Media Port

Gruppo Editoriale L’Espresso

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Theo NelkiArt Director l’Espresso

Alessandro VentoChief Executive Officer

Gruppo Editoriale L’Espresso

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End-to-End Technologies, Solutions & Services for:

•Tablet & Mobile Publishing

•Web E-Paper

•Tablet-Enabled Interactive Advertising

•Digital Publishing Managed Services

d-share

Digital Publishing Solutions Provider

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Tablet Publishing

The customizable tablet and smartphone page browser suite

The solution for repurposing paper content to dedicated tablet layouts

The universal plug-and-play system for advanced digital magazines

d-share

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Weelky News Magazinewith a history of over 60 years of investigative journalism. Loyal readership of around 2.494.000 with an average age of ??

Newspapers and supplements

la Repubblica Number 1 – 18.4% market share+ Local editions18 Local Daily Newspapers - 3.331.000 Readers

“D” la Repubblica delle donneVenerdì

L’Espresso

Magazines

Sales and advertising figures have grown this year by 1.5% going against current market trends

Gruppo Editoriale L’Espresso

Gruppo Editoriale L’Espresso

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Internet

iPad Apps

Repubblica.it 22.500.000 monthly unique users

Espresso 2.000.000 monthly unique users

Repubblica R7l’EspressoVelvet

TV & RadioRadio DeeJay 3rd National Station – 7.8 million listeners

Repubblica TV DeeJay TV

Gruppo Editoriale L’Espresso

Digital

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l’Espressol’Espresso Magazine

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Two categories of pages

2. Manual1. Automatic

App. Architecturel’Espresso iPad – Dedicated App.

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1. Automatic

SectionHeadlineIntro Byline FotoBoxPage Numbers

Generic Pages

l’Espresso iPad – Dedicated App.

We divided the magazine up into what we felt could be reproduced automatically without sacrificing its contents

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1. AutomaticMultiple short storiesEditorials

l’Espresso iPad – Dedicated App.

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2. ManualSemi-automatic

PDF

Automatic

l’Espresso iPad – Dedicated App.

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2. ManualFull PDF

l’Espresso iPad – Dedicated App.

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Layout-DrivenMaximum flexabilityStaff intensive

+- iPad EditionPaper Manual

Relayout

iPad EditionPaperMetadataTemplates

Data-DrivenMaximum Automation

+-

iPad EditionPaper Mix

Mix Low Impact Staffing+High Quality Look & Feel

+Total Design Freedom+Max Automation+Very Short Downloads

+

Producing a Tablet Edition: the “Third Way”

App. Architecture & Technology

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FULL AUTO FULL AUTO FULL AUTO FULL AUTO FULL AUTO FULL AUTO FULL AUTO FULL AUTOFULL AUTOSEMI AUTOSEMI AUTO SEMI AUTO

iPad EditionIntelligentPaper Edition Metadata

Step 1 Base Process : Fully Automated Edition

l’Espresso iPad Edition Workflow

TemplateRe-Assignment

Custom-Pdf Replacement

Re-TouchElements

Step 2 Publisher Variants : Mixed Edition

App. Architecture & Technology

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