creating a digital bank in a traditional bank the bancolombia ......improve redefine el leverage...

creating a Digital Bank in a Traditional Bank

the Bancolombia case

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Gabriel Di LelleVP of Innovation and Digital TransformationBancolombia Group

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El Salvador•

• Puerto Rico

Perú

Panamá

Islas Caymán

•Guatemala

•

Colombia

•

•

Honduras•

•Nicaragua

•Costa Rica

Of.deRepresentación

About Bancolombia Group

• Largest financial services group in Colombia (#9 in Latam)

• Total Customers: 11.5M

• Employees: 32,000

• Total Assets: 63.4 bn USD

• Fifth most sustainable bank in the world (DJSI)

• Alliances with Impact

• Innovation understood as a critical tool for survival

Improve

Redefine

Leverage

Op

era

tin

g M

od

el

Customer Experience

Improve Extend Redefine

2020:• ROE 2

“not being a bank”

“reinvent what it means to be a bank”

2016:• ROE 1

2020:• ROE 3

Our Ambition for the Digital Transformation & Innovation

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EnhanceAccelerate

Group’s strategic north

Remove Obstacles

“Reinvent what it means to be a bank”

ChallengingStatus Quo

MaximizingSpeed of Change

New Ways of Working

Smart Use of New Technologies

GeneratingShared Value

Our Purpose is to

Our Vision for the Digital Transformation & Innovation

Rol Clave

Understand & Discover

Rol Clave

Accelerate & Enhance with 3rd Parties

Rol Clave

Agility & Efficiencies

Rol Clave

Speed & Differentiation

Advanced Analytics

Alliances & Ecosystems

Digital E2E

Innovation

Rol Clave

Anticipate2025

Digital Bank

Rol Clave

Shared Value

Sustainabi-lity

Innovation & Digital Transformation Components

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What is Nequi?

Why Nequi?

Nequi is Bancolombia’s Fintech

We play 2025 for learning purposes

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your available balance

your pockets

your total balance

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Nequi’s short term roadmap

Developer's Network (API) Nequi App Functionality

• Insurance for your mobile

• Insurance for your bike

• Consumer loans (instant loans)

• Virtual Credit Cards

• Uberizing cash-in and cash-out

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Lessons Learned

1. Building a different culture is a must to achieve different results

2. Customer obsession and understanding is critical for success

3. Accept and embrace internal competition (the bug in your ear),

4. Build bridges to bring the Nequi learnings back to the traditional bank

but…

@GabrielDiLelle

linkedin.com/in/gabrieldilelle

gabriel.dilelle@Bancolombia.com

thanks