creating a challenge · setup a canva account (*or hire a designer) setup a facebook page create a...

CREATING A CHALLENGE: CHECKLIST (CONCEPT & BRAND)

BRAINSTORM CONCEPTSWhat makes your concept unique?What is your audienceHow hard is your Challenge?

ITERATE AND ADAPT YOUR IDEASeek outside opinions

RESEARCH DOMAINSCheck availability with DomainBotDo a Trademark Search for the name Search for social media handles with KnowEm

PURCHASE DOMAINSETUP A GMAIL OR G-SUITE ACCOUNTCREATE A BRAND IDENTITY

Describe your target audienceDecide on colors that represent your brandVisualize imageryPick fontsDetermine your messaging style

SETUP A CANVA ACCOUNT (*or hire a designer)SETUP A FACEBOOK PAGECreate a personal accountCreate a PageAdd profile and cover imagesAdd business detailsAdd FAQ

CHECKLIST, CONT.SETUP A FACEBOOK GROUP

Create group from pageAdd detailsSet parameters for moderating

SETUP INSTAGRAM ACCOUNTSET PRICING

Research similar eventsReview anticipated budget

DEMONSTRATE VAULE INCLUDED IN PRICECREATE GRAPHICS

Design a Logo (250x250 pixels recommended)Header Banner Image (2000x800 pixels)Cover page content block images (2000x800 full width, 900x360 for half)Facebook ad images (1200x628 pixels)Facebook and Instagram Story images (1080x1920 pixels)Facebook Carousel ad image (1080x1080 pixels)Facebook Cover Image (820x360, with required content in the middle 640x312)Google Ad images, if using (ad sizes here)