create the ultimate facebook page in 60 minutes
Post on 16-May-2015
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Build the Ultimate Facebook Page in 60 Minutes
Online marketing since 1994 McCann Erikson, Publicis, Cove-Ito (Japan) Founded bWEST – July 2009 Co-founder – Social Media Camp
credentials
who has a facebook page?
Source: 6S
Source: 6S
Source: 6S
Source: 6S
Source: 6S
does your page stand out
Custom tabs convert to “fans” 47% higher than the Wall
What’s new
@ facebook?
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7
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338
Create, hide and re-order tabs
520 pixels
Use facebook as your business “Like” other Pages Post content on other Pages Comment on other Pages’ wall content
Generate awareness
Network with other businesses
Establish relationships
why would I want to do that?
Always add value
Sign posts with your initials
Comment, don’t just “like” content
Be aware of etiquette
And please…
best practices
answer the phone
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7
45 6
3
building your network
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35
6
engagement tab views clicks Impressions post feedback
top 5 metrics to track
Thank you. Questions?
Chris BurdgebWEST Interactive@b_WEST
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