create news releases that drive earned media
Post on 06-Jan-2017
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5 Keys to CreatingEngaging Content toAttract Earned Media
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FREE GUIDE
There is no shortage of information inthe digital age. The difficulty lies not in
finding relevant content, but inidentifying what is credible and
meaningful.
Laurie Smith, VP of Strategic Communications, Media andAudience Relations, CNW
80%EARNED MEDIA IS
MORE EFFECTIVE THAN OWNED MEDIA(Nielsen 2014)
DOWNLOADFIVE KEYS TO CRAFTING
NEWS RELEASES THAT DRIVEEARNED MEDIA
Include compellingimages
Text Only
Images
Images
Video
Video
Images
+ Text + Text + Text
+
+
+
Audio
170%
288%
399%
increase in views
increase in views
increase in views
MULTIMEDIA assetsincrease news releaseviews(CNW Web Analytics)
Appeal to severalaudiences
Include acall-to-action
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Put the story beforethe brand
Timing is Everything
DOWNLOADFIVE KEYS TO CRAFTING
NEWS RELEASES THAT DRIVEEARNED MEDIA
info@newswire.ca
www.newswire.ca
1877CNW7890
@CNWGroup
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