create and innovate! how to champion creativity and innovation in your organization

Create and Innovate!

How To Champion Creativity and Innovation in Your Organization

Kelly Pepo

“To have a great idea, have a lot of them.” –Thomas Edison

“Instead of thinking outside of the box, get rid of the box.” –Deepak Chopra

“Creativity is intelligence having fun.” –Albert Einstein

How it all began…

The takeaway:

Every organization should have a person, group, or committee in place to actively

monitor trends.

“A manifestation of something that has unlocked or newly serviced an existing consumer need, desire,

want or value.”trendwatching.com

So what is a trend?

It’s not…

Food Trucks

Where we started

est. 2005

The mission of the Trendwatchers Committee is to disseminate

information about global trends and translate ideas into viable projects

and services.

Looking back

In 2005…• Cell phone technology• Social networking• Gaming

Nail Polish

• Where does it fit in the organization?• Should it be part of the strategic

plan?• Who should be part of

trendwatching?

Questions to ask

The Evolution of Our Innovation Champions

• In 2009, OCLS had 3 groups in place to monitor and support trends and idea development.

• In 2010, with a clean slate, the Innovation Champions were born.

• Administration and management identified staff who have demonstrated interest in innovation.

• Continue monitoring trends• Support staff with ideas seeking

direction• Contribute ideas• Partner with staff to execute ideas• Recognize staff with implemented

ideas

The shift

• Wiki…• Blog…• Dedicated webpage• Google Wave

What did we use?

blog.ocls.info/orangeseed

• What are the details of your idea?• What part of our strategic plan does

this idea support and how?• What are the costs versus benefits of

your idea?• What role will you play in the

implementation?

Spreading the wordMonthly posting on The Orange

Peel…

THE CONCEPT

• Papers, websites, magazines, blogs, news, etc.

• Alerts• TV, movies, radio• Customers, coworkers, friends, family• Competitors• Shops, museums, hotels, airports• Eavesdropping, chat rooms, conversations

Where is the inspiration?

• Trendwatching.com• Mashable.com• Springwise.com• Influxinsights.com• Ted.com• Trendhunter.com• Psfk.com

Some “official” trend sites

Kickstarter

Local Harvests

•Partnerships with nearby vendors and businesses.

•Neat tips for preventing hand swipes on the white board –HAIRSPRAY! Who knew?

Gilt

Google OffersLiving Social

Half Off DepotGroupon

Daily Deals

Orange Blossoms

Welcome…

The Intervention

The inspiration…

http://www.emailintervention.com/

The outcome…

http://www.ocls.info/intervention

The results so far

QR Codes + eBooks =

More QR Codes

Google WalletPaypal

=

• Anyone can be a trendwatcher or innovator.

• Ideas don’t have to be BIG.• It doesn’t mean that you have to be

the first to have the idea.• You don’t have to have an exact idea.• Share, share, SHARE!

What’s the secret?

• Create a space to track trends/ideas• Try stuff out• Be open-minded• Monitor trends regularly• Look cross-industry

Do’s

• Apply all trends to all people • Be overwhelmed-celebrate!• Be shortsighted• Be afraid to explore an idea• Dismiss fads

Don’ts

• Administrative buy-in• Administrative support• Staff buy-in• Ambassadors• Freedom of ideas• Freedom to fail

What do you need?

Maker Space

http://tic.ocls.info/

• Time, time, time• Consistency• Follow through• Active buy in• $$$

The Challenges

What else?Instagram

Gamification

Freemium

Microbrews

Kelly Pepopepo.kelly@ocls.info

407.835.7306http://blog.ocls.info/orangeseed/

Thank you!