create an award winning recruitment website - key notes

Key Notes for Webinar:

Create an Award Winning

Recruitment Website

23rd April 2014

Stephen O’Donnell

PC Evaluate

#SBWChat

A little bird told me….

0113 322 7240 marketing@shorebird-rpo.com www. shorebird-rpo.com

SHOREBIRD ATTRACT

SHOREBIRD MANAGE

SHOREBIRD SUPPORT

Help companies with their direct hiring strategy

Stephen O’Donnell

0113 322 7240 marketing@shorebird-rpo.com www. shorebird-rpo.com

Telephone 0141 637 9000

Mobile 07801 552149

Email stephen@pcevaluate.com

Website: www.pcevaluate.com

LinkedIn http://www.linkedin.com/in/stephenodonn Connect here: http://linkd.in/1aQ5Z2y Twitter: http://www.twitter.com/stephenodonn

Key Notes – Applicant Experience

0113 322 7240 marketing@shorebird-rpo.com www. shorebird-rpo.com

1. Candidate experience is vital to the success of your recruitment.

2. Distinguish your company from your competitors

3. Match the front end website to the candidates process back end.

4. Reflect the interest of people who are working for you

5. Create compelling adverts; use natural language, be as open as

possible, tug on an applicants emotions and DO NOT use job

descriptions as adverts

6. Plan your recruitment ahead of the year, create dialog and

relationships with potential applicants who you would like to work for

your company. Let candidates know if you don’t want to keep them

in your “talent pool”

Key Notes - Your Recruitment Website

0113 322 7240 marketing@shorebird-rpo.com www. shorebird-rpo.com

1. Keep navigation and layout logical.

2. A natural description of the vacancies.

2. The look and feel of your site means a lot (the same content on

different looking sites will generate different audiences).

3. Don’t forget to include please apply / call to action – candidates like

this!

4. Keep abreast of changes in technology: Consider social media and

a mobile designed website for today’s websites.

5. The landing page (i.e the vacancy - where the candidate lands from

job site etc) must include logical navigation and enable them to go

back to the search area.

Key Notes - Tips

0113 322 7240 marketing@shorebird-rpo.com www. shorebird-rpo.com

1. Separate domain names for your recruitment website may help your

SEO but if it is aligned correctly with your master company website

you can still gain the traction and results.

2. Keep a database of potential employees. Know who you want to

recruit and then create a talent pool to have dialog. LinkedIn is a

great place to do this.

3. Promote your employer brand through your recruitment adverts and

try not to use recruitment agency style adverts “our client”

4. Use links and more information to promote your company but keep

the core information on the page relevant to the topic.

TIP: Make sure that the reader can open a new tab for more

information and still keep the landing page open.

Key Notes - Take-a-ways

0113 322 7240 marketing@shorebird-rpo.com www. shorebird-rpo.com

1. Carry out appraisal review of your careers website: Ask your

existing staff members, go through the recruitment process yourself.

2. Get your line managers or people who are going to hire the new

staff member involved at the start of the recruitment process –

especially with writing the advert.

3. Set targets for your response times to initial applications. A

maximum of 1 week for unsuccessful candidates is recommended.

4. Make sure everyone involved in the recruitment process knows

what the recruitment process is.

5. Don’t loose potential applicants through long application forms.

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Thank you

0113 322 7240 sales@shorebird-rpo.com www. shorebird-rpo.com