cprgroup. marketing campaign pitch

CPRgroup.

Hobart CityProposed marketing strategy.

CPRgroup.

CPRgroup.

- Specialists in web-marketing development, &

exceptional online and social media campaigns

- Create cohesive and integrated strategies that meet

and exceed the needs of our clients

- 2012 Adnews agency of the year

- 2014 Australian Media agency of the year

CPRgroup.

Issues Identified

- No consistent campaign or approach that showcases

all of what Hobart offers

- Target market is heavily focused on 45-60 year olds,

neglecting a large opportunity with a younger market

- No dedicated website for Hobart, & no consistent

social media presence

CPRgroup.

Hobartcity.com.au

CPRgroup.

Discovertasmania.com.au

Proposed marketing strategy

- Shift target market focus from 45-65 year olds to 30-

45 year olds, young couples, young families.

- Target market will focus on mid-high income

households most likely to holiday interstate/

overseas.

CPRgroup.

Proposed marketing strategy

• Integrated and cohesive web-based campaign, same message across four media channels

• Website, YouTube, twitter, Instagram• Will show Hobart as the perfect weekend

holiday, showcasing its rich food and art culture in a modern and attractive way.

CPRgroup.

Website

CPRgroup.

YouTube

CPRgroup.

Instagram/Twitter

CPRgroup.

CPRgroup.