course title email strategies: tips for targeting your customers to increase sales ben blakesley...
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Course TitleEmail Strategies: Tips for
Targeting Your Customers to Increase Sales
Ben BlakesleyGeorge’s Music
EmailCustomers
People
MUSICIANS
Permission Marketing
The Opposite of Noise
Cut through the noise:• Build Your List the RIGHT Way• Deliver Real VALUE
Building Your List• Making Contact• Set Expectations• Get the Opt-In• Get the Important Info• Segment, Segment, Segment
Delivering Value• Content is King• Be a Creator and an Editor• Expectations• Offer an Alternative
7 Commandmentsof Email Marketing
• Thou Shalt Identify Yourself• Thou Shalt Have a Call To Action• Link Forth and Multiply• O Brother, Where Art Thou?• Thou Shalt Use ALT Tags and Text• Thou Shalt Create B/W Coupons• Thou Shalt Resize Images
7 Commandments of Email Mktg
Ben BlakesleyGeorge’s Music
ben@georgesmusic.com
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