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Post on 25-Feb-2016
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Course TitleWhat Do I Do About My Website?Panel DiscussionModerated by Danny RocksThe Company Rocks
Meet Our Panelists
Whitney Brown Grisaffi
President
Meet Our Panelists
Brad BoyntonOwner
Meet Our Panelists
Leslie FaltinOwner
Question #1
What role does your website play in your overall business strategy?
Question #2
How satisfied, currently, are you with your website?
Ted Brown Website
Ted Brown Website
Ted Brown Website
Ted Brown Website
Rhythm Traders Website
Rhythm Traders Website
Rhythm Traders Website
Instrumental Music Website
Instrumental Music Website
Instrumental Music Website
Question #3
How do you divide up responsibility for updating & maintaining your website?
Rhythm Traders Start Point
E-COMMERCE ENABLED?
Should every music store go this route?What is your approach?
Question #4
What are the “key factors” that music dealers must keep in mind when considering e-commerce?
MARKETING & ADVERTISING YOUR WEBSITE
If you build it will they come?If they come, will they stay?Organic Search vs. Paid Placement
Pay-Per Click AdsWhat are the advantages? What can go wrong?
Finding Your Website
Organic Search• SEO• Keywords
Paid Placement• Pay-per-Click
USING SOCIAL MEDIA TO DRIVE VISITORS TO YOUR WEBSITE
How to you use Social Media to engage current & future customers with your store / website?
Using Social Media
Ted Brown YouTube
Rhythm Traders Videos
IMC YouTube
FINAL THOUGHTSWhat is the one “Take-away” point you want to share with our audience?
Thank You Panelists!
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