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Publicizing your Events in the GRIDPaul Wesling, Editor/Council Communications Dir
January 25, 2014Tri-Section Training Event
Visit us: www.e-grid.net Page 1
Council GRID Services
Paul Wesling
SFBAC Communications Director and
GRID Editor
p.wesling@ieee.org
Outline
• Overview: What IS the GRID “system”?
• How to make the best use of the GRID:– When/how to send meeting/event information
– What you can expect
• Resources
Publicizing your Events in the GRIDPaul Wesling, Editor/Council Communications Dir
January 25, 2014Tri-Section Training Event
Visit us: www.e-grid.net Page 2
The GRID “System”• The GRID is a powerful publicity utility for Chapters
in the Bay Area Sections: SCV, OEB, SF– As a monthly PDF – the GRID.pdf– As a twice-a-month e-GRID email to Members &
others (now up to a circulation of about 30,000)– As a website (events come up in Google searches)– As a web log (blog) and RSS feed - Google indexing
in <30 minutes – www.e-grid.net/BayAreaTech– As a Google Calendar that people can integrate into
their own Calendar; and a Twitter feed (@ITripMan)– Aimed at both Members and non-Members (to
encourage non-members to attend and get involved)
GRID services: the GRID.pdfFront cover of the GRID.pdf is a
hyperlinked index to the issue (like SJ Merc, Wall St Journal, etc)
• Each Chapter mtg is profiled & linked to the full details inside
• Conferences are profiled and linked to internal ads
• Your Chapter Seminars, Courses are highlighted, linked to internal descriptions
(demo)
Publicizing your Events in the GRIDPaul Wesling, Editor/Council Communications Dir
January 25, 2014Tri-Section Training Event
Visit us: www.e-grid.net Page 3
GRID services: the GRID.pdf• Each Chapter meeting has its
own feature page with over-view of talk, details, bio sketch, and space for our advertisers
• These can be “extracted”from the full PDF to provide a Chapter with a small document (~60 kB) that can be circulated separately to Members
Ads for Marketplace, Conferences
GRID services: the e-GRID
“Push” Technology – Sent as an email to all Council Members twice a month
• All future upcoming meetings, plus conferences, short courses, seminars
• Sent also to non-Membersubscribers (ListServ)
• There is also a text-only version, for those who request it
• The e-GRID tends to be forwarded to co-workers around the company/lab
Publicizing your Events in the GRIDPaul Wesling, Editor/Council Communications Dir
January 25, 2014Tri-Section Training Event
Visit us: www.e-grid.net Page 4
GRID services: the e-GRID (cont.)
Upcoming Chapter meetings – summaries, links
• The e-GRID Conference Calendar lists upcoming conferences, workshops
• Conferences – plus Chapter-advertised seminars, classes and workshops – are profiled for 6 to 8 weeks before the event
(demo)
GRID services: the GRID Website• Links to the
Marketplace, QuickRefCalendar, “contact us”
• Tweet, Blog, RSS• Each Chapter meeting is
profiled, and linked to details on your own Chapter website
• Paid banner ads for upcoming conferences
• Banner ads for Chapter-advertised Seminars, Courses
Publicizing your Events in the GRIDPaul Wesling, Editor/Council Communications Dir
January 25, 2014Tri-Section Training Event
Visit us: www.e-grid.net Page 5
• Google Calendar
• Meetings
• Conferences
e-grid.net/gcalendar.html
Integrate into your ownCalendar
The GRID Blog and RSS FeedMeeting Title, Details
All, or “Category”:eg, BioEng, Comm’ns,
Computers/SW, Power, Design, Engng Mgmt, Nano, Optics, Semiconductors
Search functionLook for past meeting topics
www.e-grid.net/BayAreaTech
WordPress automaticallycreates an RSS feed …
Publicizing your Events in the GRIDPaul Wesling, Editor/Council Communications Dir
January 25, 2014Tri-Section Training Event
Visit us: www.e-grid.net Page 6
The GRID RSS Feedeg, SAGE in Firefox browser (sidebar)or on a Tablet
Various Subscriptions (CNN, NYTimes, CNET, etc)
Most recent 10 “Stories” in blog
Story Summarieswww.e-grid.net/rss
The GRID Mobile PageComes up on a smartphone or tablet
Fly-out menu to narrow choices
Shows all upcoming meetings, events –click, for full details
Conference ads, at bottom
www.e-grid.net/mobile
Publicizing your Events in the GRIDPaul Wesling, Editor/Council Communications Dir
January 25, 2014Tri-Section Training Event
Visit us: www.e-grid.net Page 7
Coming soon – GRID Apps • For the iPhone and Android:
– Using HTML5/CSS3/Javascript
– SJSU class project this winter/spring
– Should be available this summer
– Able to customize your smartphone/tablet app with keywords to find events of interest
• Would you like to be part of the beta team?– Let me know!
GRID services to Council Chapters• The Council’s GRID is a primary service for
alerting the broader membership and the full technical community about your Chapter’s Meetings and other events
• Over 50% of IEEE Members have NOT joined any Society – your Chapter can’t get to them.
• The GRID can get information to engineers a Chapter can’t: neighboring Sections, Members who are not in your Society, and non-members
• So, we supplement your own Chapter publicity
Publicizing your Events in the GRIDPaul Wesling, Editor/Council Communications Dir
January 25, 2014Tri-Section Training Event
Visit us: www.e-grid.net Page 8
How to use the GRID• What to send:
RSVP info (if needed)Web link Article text
(one or two paragraphs)
Biography(s)(one or two paragraphs)
Attached photo (.jpg, .png)(optional)
Weekday and Date(I try to spot errors!)
Your Section/ChapterSubject of talkSpeaker(s) and companyTimeCostPlace
This listing is at www.e-grid.net/contact.html
How to use the GRIDWhat to send:
• These details, in an email, to editor@e-grid.net
• Or email me the link to your Chapter’s website page containing the details (I’ll grab the info)
I always acknowledge your email as I enter the information into the GRID:
• If you don’t hear back in several days, ping me again (I sometimes misplace an email)
• If I have questions, I’ll get back to you(eg, I may suggest another chapter’s publicity)
Publicizing your Events in the GRIDPaul Wesling, Editor/Council Communications Dir
January 25, 2014Tri-Section Training Event
Visit us: www.e-grid.net Page 9
GRID services for Chapters• The GRID publicizes free Chapter events
(such as lunch or evening meetings) without cost.
• A low-cost course, workshop or seminar is publicized at no cost. If the non-member feeis less than $70/day ($80, if lunch is included), or $40/half-day, then the event is not considered to be a fund-raising event, and GRID publicity is free. (half-page ad or Chapter page;e-GRID; Calendar; etc)
How to use the GRIDYou will get my “Deadlines” email every 2
weeks:
• See if I’ve added your meeting by going to the website (www.e-grid.net) and checking the Calendar (www.e-grid.net/calendar.html) using the links provided in my email
• Let me know of errors, omissions, updates, and also of future meetings I should add
Publicizing your Events in the GRIDPaul Wesling, Editor/Council Communications Dir
January 25, 2014Tri-Section Training Event
Visit us: www.e-grid.net Page 10
How to use the GRID BlogThe Blog provides a searchable database of
all meetings for the past ~5 years
• Search on your Chapter (eg, “control systems”) to find all of your past meetings
• Search on a topic (“cloud computing”)
• Search on a speaker or company, to see if he/she/it has given a talk before, and topics
How to use the GRID BlogOther uses:
• Search to see which chapters meet at a particular venue (eg, “cadence”)
• Select by one of the 9 Categories (demo)
Publicizing your Events in the GRIDPaul Wesling, Editor/Council Communications Dir
January 25, 2014Tri-Section Training Event
Visit us: www.e-grid.net Page 11
Uses for the Google Calendar
Location: www.e-grid.net/gcalendar.html
• Scan past months to see which chapters also meet on second Thursdays with yours
(evaluate whether this might sometimes lead to conflicts in topics)
• Integrate the Calendar into your own Google Calendar, if desired, to monitor IEEE activities
• Promote it, at your Chapter meetings
When do we need your inputs?• Deadlines are usually around the 10th and 22nd of each
month, for the mid-month and month-end e-GRID and the next month’s GRID.pdf.
• But earlier is better!! I usually get it posted to our website within a day (sometimes with the hour)
• The Blog entry goes up when I first post the event, and then it is reposted the weekend before the meeting.
• We will publicize events up to three months in advance.
• An email goes out to all Chapter officers twice a month, with actual deadlines – be sure you’re seeing it.
Publicizing your Events in the GRIDPaul Wesling, Editor/Council Communications Dir
January 25, 2014Tri-Section Training Event
Visit us: www.e-grid.net Page 12
GRID services: More InformationDownload from our website:
Single-Sheet “Chapter Seminar Rate Sheet” Flyer
www.e-grid.net/docs/chap-flyer.pdf
Six-Page “Conference Advertisements” Flyer
www.e-grid.net/docs/conf-flyer.pdf (demo)
Five-Page “Marketplace Advertisements” Flyer
www.e-grid.net/docs/marketplace-flyer.pdf
Other Resources• How to set up/configure IEEE ListServ email list:
– www.e-grid.net/docs/1203-listserv-setup.zip
• How to master your chapter’s website: – www.e-grid.net/docs/1401-guide-websites.pdf
• Other suggested tools for Chapter support:
• Online Spreadsheet, Word Processing, Collaboration: Google Apps
• Calendar: Google Calendar
• Discussion Groups: NING, IEEE Communities, Yahoo Groups, LinkedIn, FaceBook
Publicizing your Events in the GRIDPaul Wesling, Editor/Council Communications Dir
January 25, 2014Tri-Section Training Event
Visit us: www.e-grid.net Page 13
We Are Your Chapter’sNetworking Partner
• Each of you should already be on my e-grid-input@ieee.org Dlist, to hear about deadlines for monthly GRID input
• Questions, Answers, DiscussionPaul WeslingSFBAC Communications Director and GRID Editor
p.wesling@ieee.org or editor@e-grid.netCall: 408-320-1105 @ITripMan
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