corporate websites in the emerging digital environment 20081125

Corporate websites in the emerging digital environmentStaffan LindgrenExecutive partner

Corporate communications are evolving

Nowhere is it clearer than on the corporate website

The corporate website is dead

Long live the corporate website!

4 fundamental changes

1. The corporate website is not the center of the corporate universe anymore

2. Communication is moving towards real time

3. Communication has moved outside the corporate website

4. Content will be in more media types and more channels than ever before

2008-11-25

The corporate website is no longer the center of universe

2008-11-25

1996

2008-11-25

2008

SearchSearch

PortalsPortals

Social networks

Social networks

VideoVideo

BlogsBlogs

Virtual worldsVirtual worlds

WikisWikis

Communication is moving towards real time

Higher demands on content and updates on the corporate website

Your website is not where the action is

2008-11-25

56.72556.725 50.68450.684

During last 3 months:During last 3 months:

11 % decrease in visits11 % decrease in visitsto the corporate website to the corporate website

according to webanalyticsaccording to webanalytics

During last 3 months:During last 3 months:

11 % decrease in visits11 % decrease in visitsto the corporate website to the corporate website

according to webanalyticsaccording to webanalytics

During last 3 months:During last 3 months:

• Searches in Google more than doubledSearches in Google more than doubled

• Number of news articles doubledNumber of news articles doubled

During last 3 months:During last 3 months:

• Searches in Google more than doubledSearches in Google more than doubled

• Number of news articles doubledNumber of news articles doubled

Source: Google Trends

Communication has moved outside the corporate website

2008-11-25

2008-11-25

2008-11-25

Content will be in more media types and more channels than ever before

2008-11-25

2008-11-25

2008-11-25

2008-11-25

Is the corporate website dead?

Long live the corporate website!

It has grown to accomodate communication with all stakeholders

Customers Public Employers Shareholders Etc

THE primary source of corporate controlled content

Platform for ALL your activities online to support your brand

Meet the expectations of your target groups

2008-11-25

Staffan LindgrenExecutive partner

staffan.lindgren@halvarsson.se+46 8 407 22 12

www.slideshare.net/halvarsson

Financial communication and stakholder management