corporate social responsibility june 2010

Corporate social responsibility-what’s it all about?

by Fluid

June 2010

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Contents3-4 Introduction to Fluid5-6 The concept of Corporate

Social Responsibility (CSR)7-9 Coaching10-12 Incentives and motivation13-14 Low-cost initiatives15-16 Areas of CSR to get involved

in17-18 Believing in employers’

commitment to CSR

19-20 Pay and benefits for CSR professionals

21-22 What should a CSR professional know?

23-24 Benefiting from CSR25-26 Case studies27-28 Conclusion and questions

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Introduction

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Introduction to Fluid• Fluid Consulting Limited (Fluid) is a specialist

human resources consultancy headed by Tim Holden MCIPD

• 10 years in banking• 10 years in Human Resources consultancy• Fluid trading since 2006• The core services provided by Fluid are:

- Retention- Selection- Attraction- Remuneration & Reward - Outplacement- Training & HR consultancy

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The concept of Corporate Social

Responsibility (CSR)

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The concept of Corporate Social Responsibility (CSR)

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Coaching

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Coaching 1 of 2

• Think about what would be a good match for your skills or organisational brand

• Highlight win-win situations and promote the benefits of coaching and mentoring in the community to business leaders such as learning new skills, enhancing employer brand and improving employee wellbeing

• Be true to your own values as a coach when choosing and working with clients-don’t be afraid to confront a client or to walk away

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Coaching 2 of 2

• Make it explicit in contracts that you would like to consider the wider impact

• Think about your carbon footprint as a coach-consider telephone and email coaching when appropriate

• Offer discounted rates or free coaching to disadvantaged clients

• Seek out leaders who can have a far-reaching impact as clients

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Incentives and motivation

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Incentives and motivation 1 of 2

• HOW TO ACHIEVE EMPLOYEE BUY-IN• Employee recognition programmes• Accountability measures for senior

management with responsibility clearly assigned

• Performance incentives• Publish CSR report as tool for increasing

internal awareness and buy-in

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Incentives and motivation 2 of 2

• HOW TO ACHIEVE EMPLOYEE BUY-IN• Awareness-raising programmes geared at

employees understanding the organisation’s CSR strategy

• Share success stories internally to motivate employees and celebrate small wins

• Involve employees in developing vision and values

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Low-cost initiatives

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Low-cost initiatives

• Ask a group of employees to draw up a CSR policy

• Organise a screening of Al Gore’s An Inconvenient Truth

• Have a lunchtime debate• Get a prominent environmentalist to write an

article for the company magazine• Go for dinner at an organic restaurant• Get involved in local community projects or

go FairTrade

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Areas of CSR to get involved in

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Areas of CSR to get involved in

• Encourage employee engagement/volunteer activities in the local community

• Encourage employee engagement/volunteer activities abroad

• Run a recycling policy in the workplace• Offer green benefits such as transport• Offer an incentives programme reflecting corporate

citizenship• Include CSR/environmental concerns in employee

performance measures• Include CSR/environmental issues in induction

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Believing in employers’ commitment to CSR

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Believing in employers’ commitment to CSR

• Organisations must be authentically committed to the sense of meaning they are trying to create

• Senior managers must be active programme sponsors

• Employees will emotionally commit only to the extent they feel able to be and express themselves

• Identity and meaning can be internalised, but only through negotiation

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Pay and benefits for CSR professionals

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Pay and benefits for CSR professionals

• Average wage between £40000 and £60000, earned by about 40% of respondents

• About 20% take home between £60000 and £80000 and 4% earn £120000 or more

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What should a CSR professional know?

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What should a CSR professional know?

• Understanding of CSR issues in areas such as reporting standards, stakeholder engagement and emerging issues

• Understanding of a range of business functions (the CSR role has moved from an isolated function to an integrated one)

• Understanding of niche areas, such as technical environmental subjects or supply chain management issues

• The ability to influence and engage colleagues across the organisation: a senior CSR manager will be in contact with departmental heads

• Crisis management skills, such as risk management and compliance

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Benefiting from CSR

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Benefiting from CSR

• Find a project where your team can make a tangible impact

• Partner with a company that can deliver a good project in a place where it matters, using the talents and skills of your employees

• Integrate the project carefully with other activities and determine upfront how to present your project to the participants

• Give plenty of opportunity for participants to share and talk about their experiences-this enables them to appreciate and process the event while helping spread excitement about CSR activities among other employees

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Case studies

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Case studies

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Conclusion & Questions

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Conclusion

• Summary• Questions