corporate social networks - world usability day

corporate social networks

Guillaume ERETEO – world usability day

"The Intranet tends to follow trends from the web, and social networking is

no exception" [Nielsen Norman Group 2009]

"It's better to structure information according to how people use it, rather

than what department owns it"[Jakob Nielsen 2009]

enterprise 2.0

"the use of emergent social software platforms within companies, or between companies and their partners or customers" [Mc Afee 2006]

"emergent social software platforms"

"digital environments in which contributions and interactions" are:

• "globally visible and persistent over time"• performed with social softwares that "enable people

to rendezvous, connect or collaborate through computer-mediated communication and to form online communities"

• emergent, freeform, with "patterns and structure inherent in people’s interactions".

[Mc Afee 2009]

intranet of people via @amcafee

Search

Links follow me @ereteog

Authoring "read write web"

Tags

Extension see also

Signals

Social Networks

A social network is made of actors (people, organizations, group) that are tied by social links.

• explicit and declared relations

• interactions between actors

• affiliation between actors

Social links

colleague

communicate

skill

skillweb

the bull's eye of @amcafee 

• Strong links: close collaborators

• Weak links professional acquaintances

• Potential links: professional proximity

• Absent relationships: remainder of the network

Social capital

"resources embedded in one's social networks, resources that can be accessed or mobilized through ties in the networks" [Lin 2008]

enterprise 2.0 and corporate social capitalvia @amcafee

Wiki, online office suites: • collaboration• productivity• agility

social networking service:• link maintenance• non-redundant information• network bridging

blog, social tagging:• efficient search• link formation• collective intelligence

overwhelming flow of social data

users need help for preserving the benefits of enterprise 2.0 software

in order to efficiently handle there social capital

Social network analysis

helps understanding and exploiting the key features of social networks in order to manage

their assets, their life cycle and predict their evolution.

Critical mass

community detection

Influences the wayinformation is shared[Coleman 1988]

influences the way actors behave [Burt 2000]

distribution of actors and activities

Centrality: strategic positions

Degree centrality: Local attention

beetweenness centrality:reveal broker "A place for good ideas"[Burt 1992] [Burt 2004]

Closeness centrality: Capacity to communicate

[Freeman 1979]

transitivity of relationshipsevaluating social opportunities

Peter Jack

Paul

Analyzing intranet of people

sound great! but… what for?

maintain strong links

• exploit the semantic of links to filter notifications

• highlight influent actors and popular resources not yet mobilized

strengthen weak links

highlight valuable weak links that provide access to relevant assets and opportunities

filter potential social capital and

connect communities and people

that should collaborate

bridge social gaps

Open problem: using analysis metrics to leverage social intranet usability

nameGuillaume Erétéo

account

guillaume@ereteo.net

mailmentorOf

mentorOf

organizationorganization

manages

contributes

contributes answers

twitter.com/ereteog