corporate credo - collection of corporate strategy, vision, corporate purpose and delivery promise
Post on 24-May-2015
81 Views
Preview:
DESCRIPTION
TRANSCRIPT
Corporate credo
Alignment, coherency, customer focus & clarity of communication platform
A set of fundamental beliefs / mission statement or guiding principles of
ABC Brushes and Paints
StrategyARTICULATION OF CREDO RELEVANT FOR
Option1: Deliver highest performance through a professional approach and fulfill customers’ demand through Efficient systems and procedures.Option2:Be the best marketer in Paints and Brushes Industry through a professional approach built on decades of experience and expertise fulfilling customers demand through innovative marketing
Shareholders and management
Corporate credo
VisionARTICULATION OF CREDO RELEVANT FOR
To be the best Brushes and Paints Marketing Company bridging latent customer demand with the best marketing practices, quick delivery and prompt service leading to sustained growth
Shareholders, management, employees and vendors
Corporate credo
Corporate purposeARTICULATION OF CREDO RELEVANT FOR
i. Bringing decades of Brushes and Paints Marketing experience to execution
ii. Trusting, constructive and sustaining partnerships
iii. Surpassing the Brushes and Paints Industry benchmarks in all Key performance Indicators, such as Price, Quality, Delivery, Prompt Service and Feedback.
iv. Supply Relationships built for a long term leadership
v. Best marketing system's and practices with continuous improvement
vi. Anticipating market trends & position for best advantage
vii. Committed for a sustained growth without diluting service standards to existing customers, Dealers and Distributors
Management, employees, vendors and partners
Corporate credo
Delivery PromiseARTICULATION OF CREDO RELEVANT FOR
We promise to Deliver your order meticulously with right quantity and quality of products sourced from the best suppliers in India or abroad.
Stakeholders at large
Corporate credo
Bonding the Future
top related