corner view restaurant case study
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© 2010 Recipe Marketing
© 2011 Recipe Marketing
Corner View Restaurant
Case Study
© 2011 Recipe Marketing
Corner View RestaurantMarketing Challenge
• Corner View was a new restaurant to San Luis Obispo, CA. As such, they lacked brand recognition and faced stiff competition from other local restaurants and corporate chains with deep pockets.
© 2011 Recipe Marketing
Corner View RestaurantMarketing Strategy
• Recipe position Corner View Restaurant and Bar as San Luis Obispo’s contemporary “Cheers” restaurant, a neighborhood place to come together for great food, drinks, friends and fun.
© 2011 Recipe Marketing
Corner View RestaurantCreative Mix
• Recipe created a tagline, logo, and advertising campaign including print, radio, and TV.
© 2011 Recipe Marketing
Corner View Restaurant Results
• Corner View enjoyed steady growth and a loyal customer base for over 7 years.
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