coremedia cms and ecommerce personalization

© CoreMedia | 9 December 2014 | 1 www.coremedia.com

Personalization in the Context of CMS and E-Commerce

Delf D. Danckwerts – Solution Architect, CoreMediadelf.danckwerts@coremedia.comHelsinki, November 28th, 2014

© CoreMedia | 9 December 2014 | 2 www.coremedia.com2

Agenda – Personalization in the Context of CMS and E-Commerce

Examples of Website User Experience Live Demonstration

CoreMedia CMS and Adapative Personalization

Content Management in the Context of E-Commerce Live Demonstration CoreMedia Studio Adding Inspirational Content Creating Dynamic Landing Page Creating Personalized Teasers Adding 3rd-Party Personalization (e.g. E-Marketing Spots) Recommendations for Editors

Who is CoreMedia?

Your Questions

© CoreMedia | 9 December 2014 | 3 www.coremedia.com3

Increasing Relevance

1. SEO

2. Personalization

3. Multi-X

© CoreMedia | 9 December 2014 | 4 www.coremedia.com4

Examples of Personalization

Default

Implicit(e.g. Click-Path)

Explicit(Login, Profile)Geolocation

© CoreMedia | 9 December 2014 | 5 www.coremedia.com5

Live-DemonstrationCustomer Experience

© CoreMedia | 9 December 2014 | 6 www.coremedia.com6

Adaptive Personalization (LiveContext)

© CoreMedia | 9 December 2014 | 7 www.coremedia.com7

CoreMedia CMS

© CoreMedia | 9 December 2014 | 8 www.coremedia.com8

CoreMedia DNADynamic | Multi-Touchpoint | Information-Based | Contextual | Social

© CoreMedia | 9 December 2014 | 9 www.coremedia.com9

End-to-End Management and Delivery

Navigation

Article

Teaser

Assets Structure Layout Rendering Experiences

Seite 2Seite 2

Process

Content Management Content Delivery

© CoreMedia | 9 December 2014 | 10 www.coremedia.com10

CoreMedia CMS:Managing User Experience

Deliver

Manage

Analytics AssetsStructure/Layout/Settings

3rd Partye.g. Video, CRM

UGC

recommends

Prin

t

CoreMedia Studio

Sho

p

target & optimize

analyze & profile

© CoreMedia | 9 December 2014 | 11 www.coremedia.com11

CoreMedia Adaptive Personalization

© CoreMedia | 9 December 2014 | 12 www.coremedia.com12

Relevance:Match between Users and Content

Rules andAlgorithms

DELIVERY

UserProfile

ContentProfile

PastPerformance

MetaData

Community

Opinion

</>

OnlineActivity

ExplicitPreference

TransitionHistory €

© CoreMedia | 9 December 2014 | 13 www.coremedia.com13

Personalization Processing Pipeline

DELIVERY

UserProfile

ContentProfile

OnlineActivity

ExplicitPreference

TransitionHistory

PastPerformance

MetaData

CommunityOpinion

</>

€

Dynamic Profiles

» Dynamic:»Use content keywords

to capture user interests» Choice of profile storage

mechanisms:» Cookie» Elastic Social

» Explicit Profile» Implicit Profile

Personalization Processing Pipeline

CAE.... Step NStep 2Step 1CAE

» Pipeline Modules:» If...then selection»Dynamic Query Service» 3rd Party Integration

» e.g RecommendationSystems, Semantic Analysis

» Filtering» Injection

Context Sources

Tagging

© CoreMedia | 9 December 2014 | 14 www.coremedia.com14

Personalization Context Sources

social historical

situationalbehavioral referrer device location time / date

subscriptions interests requests made profile status

clicks navigation search

contributions reviews relationships

© CoreMedia | 9 December 2014 | 15 www.coremedia.com15

CMS + E-Commerce =

© CoreMedia | 9 December 2014 | 16 www.coremedia.com16

Transactional CommerceFacilitating Commercial Transactions

Transactional Commerce

© CoreMedia | 9 December 2014 | 17 www.coremedia.com17

Transactional Commerce

Experiential CommerceEmotional Connections That Delight, Inspire & Inform

ExperientialCommerce

© CoreMedia | 9 December 2014 | 18 www.coremedia.com18

Transactional Commerce

Experiential Commerce

Transactional Commerce

Experiential Commerce

Introducing CoreMedia LiveContextA Next-Generation Digital Engagement Application

Visual Engagement

ImmersiveContent

Incremental Innovation

© CoreMedia | 9 December 2014 | 19 www.coremedia.com19

The 4th Integration Approach by CoreMedia Blended Hybrid Delivery

① Side-by-Side

② e-Commerce-Led

③ WCM-Led

WCS WCM

WCMWCS

WCS WCM

API’sWidget

Session HandlingSession

Handling

e-Commerce-Led WCM-LedBlended

REST

© CoreMedia | 9 December 2014 | 20 www.coremedia.com20

DemonstrationStudio Usability

© CoreMedia | 9 December 2014 | 21 www.coremedia.com21

Studio Integrated Preview

© CoreMedia | 9 December 2014 | 22 www.coremedia.com22

Studio Dashboard

© CoreMedia | 9 December 2014 | 23 www.coremedia.com23

Studio Control Room for Collaboration

© CoreMedia | 9 December 2014 | 24 www.coremedia.com24

Preview of Device Classes

© CoreMedia | 9 December 2014 | 25 www.coremedia.com25

Preview of User Segments

© CoreMedia | 9 December 2014 | 26 www.coremedia.com26

Create New Article

© CoreMedia | 9 December 2014 | 27 www.coremedia.com27

Create Landing Page

© CoreMedia | 9 December 2014 | 28 www.coremedia.com28

Create Personalized Content

© CoreMedia | 9 December 2014 | 29 www.coremedia.com29

Integrate 3rd Party Personalized Content

© CoreMedia | 9 December 2014 | 30 www.coremedia.com30

Enrich Landing Page

© CoreMedia | 9 December 2014 | 31 www.coremedia.com31

Style Landing Page

© CoreMedia | 9 December 2014 | 32 www.coremedia.com32

Integration of Product Cataloge

© CoreMedia | 9 December 2014 | 33 www.coremedia.com33

Search for Products

© CoreMedia | 9 December 2014 | 34 www.coremedia.com34

Preview of Products

© CoreMedia | 9 December 2014 | 35 www.coremedia.com35

Create Product Teasers

© CoreMedia | 9 December 2014 | 36 www.coremedia.com36

Overload Product Pictures

© CoreMedia | 9 December 2014 | 37 www.coremedia.com37

TechnicalKey Features for Personalization

© CoreMedia | 9 December 2014 | 38 www.coremedia.com38

Dynamic & Performant Delivery

© CoreMedia | 9 December 2014 | 39 www.coremedia.com39

Clear Separation ofAssets, Structure and Layout

© CoreMedia | 9 December 2014 | 40 www.coremedia.com40

Seamless Integration of Existing Systems

© CoreMedia | 9 December 2014 | 41 www.coremedia.com41

Ease of Use

© CoreMedia | 9 December 2014 | 42 www.coremedia.com42

Who is CoreMedia?

© CoreMedia | 9 December 2014 | 43 www.coremedia.com43

CoreMedia

16 Years of Partnerships Delivering online platforms for

leading enterprise brands across varied industries

Background Organic profitable growth More than 60% of all German media

Internet traffic is delivered through CoreMedia

Roots in Telco & Media drive innovation and benefit customers in other industries

97%97%Unique among CMS vendors; comparable with strategic infrastructures, such as ERP systems.(TellSell Audit)

CUSTOMER RETENTIONAFTER 16 YEARSCUSTOMER RETENTIONAFTER 16 YEARS

© CoreMedia | 9 December 2014 | 44 www.coremedia.com44

Main Customer SegmentsMain Customer Segments

Broadcast Media Telco Industry

CoreMedia CMS has more than 300 installations worldwide.There are more than 50 installations in the media industry.

© CoreMedia | 9 December 2014 | 45 www.coremedia.com45

CoreMedia Customers Worldwide

250 editors70,000 videos

68 countries44 languages

1 million visits/month30,000 Intranet users

+50% revenue+30% PIs/6 months

European ISP and MVNO customer and service

2.6 billion PIs/monthSet-up in 12 months

23.5 million PIs/month> 100 editors

70 websites27 countries

3.5 billion PIs/month2 million content objects

70 websitesWebsphere integration

Interactive service portal

850,000 PIs/hour1.5 billion PIs/day

Cloud CMS45 websites

Customer service social campaign

-30 % editing-45 % hosting costs

226 Sites in 170 languages 10,000 editors

© CoreMedia | 9 December 2014 | 46 www.coremedia.com46

Your Questions

© CoreMedia | 9 December 2014 www.coremedia.com

Singaporeasia-info@coremedia.comtel +65.6562.8866

Hamburginfo@coremedia.comtel +49.40.32 55 87.0

San Franciscousa-info@coremedia.comtel +1.415.371.0400

Londonuk-info@coremedia.comtel +44.207.849.3317

Delf D. Danckwerts, Solution Architect, CoreMediadelf.danckwerts@coremedia.com