copyright © 2008 allyn & bacon informative presentations 14 chapter chapter objectives this...
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Copyright © 2008 Allyn & Bacon
Informative Presentations14
CHAPTER
Chapter Objectives
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1. Describe importance and difficulty of making informative presentations in today’s business world.
2. Identify informative presentations in terms of function, type, and format.
3. Utilize 4 basic principles for the successful creation and presentation of an informative message.
4. Make technology-assisted presentations utilizing video, TV, and multimedia components.
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Informative Presentations Presentations that tell
listeners something they do not already know or that supplement or reinforce listeners’ existing knowledge.
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Function Presentation’s Function: What the
presentation accomplishes or aims to accomplish.
Functions of Informative Presentations:Sharing information and ideas.Shaping perceptions.Setting agendas.
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Organizing the Presentation
Types of Informative Presentations
Description
Demonstration
Explanation
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Description Type of informative presentation that
satisfies the audience members’ needs for facts, figures, and other data.
Organizational Patterns:Topical Pattern: Main points of a message are
organized as parallel elements of the topic itself.
Chronological Pattern: Main points of a message are organized in a time-related sequence.
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Demonstration Type of informative presentation that aims
to explain the how of an issue. Organizational Pattern:
Spatial/Geographical Pattern: Main points are organized in term of their physical locations, especially in relation to each other.
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Explanation Type of informative presentation that aims
to explain the intricacies of an issue. Organizational Patterns:
Cause/Effect Pattern: Message is organized around the origins and the results of a series of events.
Comparison/Contrast Pattern: Identifies a familiar situation and then relates it to an unfamiliar situation.
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Typical Formats Briefings: Relatively short presentations
that inform an audience about a particular event.
Reports: Informative accounts of the status quo.
Training Presentations: Informative presentations that educate listeners to help them gain or improve on specific skills.
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Guidelines for a Successful Presentation
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Analyze Potential Sources of Noise Noise: Anything that interferes with the
communication process can occur at any time in the process.Physical Noise: Distractions in the
environment of the presentation.Physiological Noise: Competing personal
needs of the listeners.Psychological Noise: Internal distractions
within the mind of the listener.
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Adapt to Your Listeners Adaptation: Tailoring the message and
material of the presentation to the audience’s needs and requirements.
Knowledge Level: Level of adaptation that is based on how much or little an audience is interested in your message and material.
Interest Level: Level of adaptation that is based on how much or little an audience is interested in your message and material.
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Shared Perceptions Analogies:
Comparison of 2 items, with the argument that what is true in one case is also true in the other.
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Camera Skills Practice
Using a teleprompter (above camera vs. beside camera).
Making eye contract (e.g., with live audience, with camera).
AppearanceCosmetics: Restore the natural dimensions of
the face.Clothing: The context is the final
determination of what the wear.
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Anxiety Management Practice is the key to reducing anxiety. Watch yourself on tape with a critical—but
constructive—eye. Concentrate on the way you sound as well
as on the way you look. Show your practice video to someone for
feedback.
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