copyright © 2007 south-western. all rights reserved. chapter 15 accounting and financial analysis

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Copyright © 2007 South-Western. All rights reserved.

Chapter 15

Accounting and Financial Analysis

Copyright © 2007 South-Western. All rights reserved.

Accounting and Financial Analysis

Learning Objectives

Accounting andFinancial Analysis

Evaluate Use

Interpret Reporting

Copyright © 2007 South-Western. All rights reserved.

Accounting and Financial Analysis

The Key Decisions in Running a Business

Copyright © 2007 South-Western. All rights reserved.

Accounting and Financial Analysis

How Firms Use Accounting

UseReportingInterpretEvaluate

Accounting

Public Accountants

CPAs

Bookkeeping

Financial Accounting

Copyright © 2007 South-Western. All rights reserved.

Accounting and Financial Analysis

Reporting Accounting

UseReportingInterpretEvaluate

Investors

Online Reporting

Creditors

Copyright © 2007 South-Western. All rights reserved.

Accounting and Financial Analysis

Decision Support & Control

UseReportingInterpretEvaluate

Managerial Accounting

Auditing

Internal Auditors

Copyright © 2007 South-Western. All rights reserved.

Accounting and Financial Analysis

Responsible Reporting

UseReportingInterpretEvaluate

Responsible Financial Reporting

Copyright © 2007 South-Western. All rights reserved.

Accounting and Financial Analysis

Roles for Proper Reporting

UseReportingInterpretEvaluate

Auditors

Board of Directors

Sarbanes-Oxley Act

Copyright © 2007 South-Western. All rights reserved.

Accounting and Financial Analysis

Income Statement

UseReportingInterpretEvaluate

Copyright © 2007 South-Western. All rights reserved.

Accounting and Financial Analysis

Percentage of Sales

UseReportingInterpretEvaluate

Copyright © 2007 South-Western. All rights reserved.

Accounting and Financial Analysis

Accounting Equation

UseReportingInterpretEvaluate

Balance Sheet

Assets = Liabilities + Owner’s Equity

Copyright © 2007 South-Western. All rights reserved.

Accounting and Financial Analysis

Balance Sheet

UseReportingInterpretEvaluate

Copyright © 2007 South-Western. All rights reserved.

Accounting and Financial Analysis

Breakdowns

UseReportingInterpretEvaluate

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Accounting and Financial Analysis

Ratio Analysis

UseReportingInterpretEvaluate

Liquidity

Efficiency

Financial Leverage

Profitability

Copyright © 2007 South-Western. All rights reserved.

Accounting and Financial Analysis

Liquidity – Current Ratio

UseReportingInterpretEvaluate

Current AssetsCurrent Liabilities

Taylor, Inc example:$2,000,000$1,000,000

Current Ratio = 2.00

Copyright © 2007 South-Western. All rights reserved.

Accounting and Financial Analysis

Liquidity – Quick Ratio

UseReportingInterpretEvaluate

Cash + MS + ARCurrent Liabilities

Taylor, Inc example:$1,000,000$1,000,000

Quick Ratio = 1.00

MS = Marketable SecuritiesAR = Accounts Receivable

Copyright © 2007 South-Western. All rights reserved.

Accounting and Financial Analysis

Efficiency – Inventory Turnover

UseReportingInterpretEvaluate

Cost of Goods SoldInventory

Taylor, Inc example:$16,000,000$1,000,000

Inventory Turnover = 16.00

Copyright © 2007 South-Western. All rights reserved.

Accounting and Financial Analysis

Efficiency – Asset Turnover

UseReportingInterpretEvaluate

Net SalesTotal Assets

Taylor, Inc example:$20,000,000$10,000,000

Asset Turnover = 2.00

Copyright © 2007 South-Western. All rights reserved.

Accounting and Financial Analysis

Leverage – Debt to Equity

UseReportingInterpretEvaluate

Long Term DebtOwner’s Equity

Taylor, Inc example:$5,000,000$4,000,000

Debt to Equity Ratio = 1.25

Copyright © 2007 South-Western. All rights reserved.

Accounting and Financial Analysis

Leverage – Interest Earned

UseReportingInterpretEvaluate

EBITAnnual Interest Expense

Taylor, Inc example:$1,500,000$500,000

Times Interest Earned = 3.00

EBIT = Earnings Before Interest and Taxes

Copyright © 2007 South-Western. All rights reserved.

Accounting and Financial Analysis

Profitability – Net Profit

UseReportingInterpretEvaluate

Net IncomeNet Sales

Taylor, Inc example:$700,000

$20,000,000

Net Profit Margin = 3.50%

Copyright © 2007 South-Western. All rights reserved.

Accounting and Financial Analysis

Profitability – Return on Assets

UseReportingInterpretEvaluate

Net IncomeTotal Assets

Taylor, Inc example:$700,000

$10,000,000

Return on Assets = 7.00%

Copyright © 2007 South-Western. All rights reserved.

Accounting and Financial Analysis

Profitability – Return on Equity

UseReportingInterpretEvaluate

Net IncomeOwner’s Equity

Taylor, Inc example:$700,000

$4,000,000

Return on Equity = 17.50%

Copyright © 2007 South-Western. All rights reserved.

Accounting and Financial Analysis

Ratio Interpretation

UseReportingInterpretEvaluate

Copyright © 2007 South-Western. All rights reserved.

Accounting and Financial Analysis

Ratio Interpretation - Taylor

UseReportingInterpretEvaluate

Copyright © 2007 South-Western. All rights reserved.

Accounting and Financial Analysis

Ratio Limitations

UseReportingInterpretEvaluate

Difficult

Accounting Practices

Seasonal Swings

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