coping with chaos - digital services in an unpredictable consumer landscape
Post on 21-Nov-2014
1.057 Views
Preview:
DESCRIPTION
TRANSCRIPT
Andrew Lewis
Coping with Chaos
We are Museums
Victoria and Albert Museum
Warsaw, 5 June 2014
Digital Services in an Unpredictable Consumer Landscape
Digital technology
changes
As technology changes
behaviour changes
Google. The New Multi-Screen World. Understanding cross-platform consumer behaviour (published August 2012)
Google. The New Multi-Screen World. Understanding cross-platform consumer behaviour (published August 2012)
Data is everywhere
2014
1962
oops
Free is a lie
How can we design services
within digital chaos?
Get bigger for ever
Target
Time
Time
Usage
Quality of product/service
Time
Leading product/service
Emerging different product/services
Minimum acceptable
quality
Quality of product/service
Time
Extra quality irrelevant
mp3
Banner
A CB
Banner
A B
E FC D
AB
C
Banner
Fluidity
Width
Modes
Orientation
Zoom
Scaling up
Digital asset-management
separated from
user-experience design
Search the Collections (STC)
Mobile STC
Website auto-display module
Furniture gallery digital label
Digital map
One asset - five services
Efficient re-use
Collection data fed via web API
Efficient re-use
Event data fed via web API
Designing behaviour-data assets
Designing behaviour-data assets
Notification assets
Notification assets
Digital assetsfrom
Web content management system
Digital assetsfrom
Vimeo.com
Digital assetsfrom
Blog database
Digital assetsfrom
Shop database
Digital assetsfrom
Collection records
Mixed assets
User experience design-
Understand how audiences
use their technology
Prioritising behaviour design
Mobile behaviour varies by content
Trends versus snapshots
Context and behaviour
NOT
audience demographics
Hello. My name is Ms Average
(UK Department of Transport. THINK! cycle safety campaign)
Discovery Journey Being hereAwareness
Different contexts = different needs
Keep it simple
Banner
A CB
Banner
A B
E FC D
AB
C
Banner
Image
Image
Headings
Bulleted list of links
Lots more like this free on
V&A Digital Media blog
www.vam.ac.uk/digital
www.vam.ac.uk/digital
www.vam.ac.uk/digital
www.vam.ac.uk/digital
Andrew Lewis
Thank you…Victoria and Albert Museum
@rosemarybeetle
www.vam.ac.uk/digital
top related