converting consumers through content, digiday content marketing summit, august 23rd, 2016

LON OTREMBA, CEO of BIDTELLECT

CONVERTING CUSTOMERSTHROUGH CONTENT

Paid Content is Now King

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Native Ads Meet Advanced Ad Tech

What They ARE• Living, breathing,

content• Deeply relevant• Personal• Engaging

Bidtellect Ecosystem:• Access over 2 Trillion impressions• Process Over 1.5 billion native auctions daily• Millions of Websites and mobile apps• Some of the biggest brands in the world• The Native ecosystem is growing exponentially, creating smarter, more engaging ads

everyday

Where They GO• Targeting• Contextual

Relevance• Brand Safety

What Happens when they get THERE• Assembled in Real Time• Look and Feel Like Content• Performance Optimized and

Sophisticated Algorithms

1. ESTABLISH CLEAR GOALS (Cost Efficiency, Engagement, Conversions, Video Starts, Traffic)

2. FOLLOW SPECSMake sure you have all the content pieces – headline, image and content.

3. ALWAYS INCLUDE TRACKABLE LINKS4. EDUCATE, ENTERTAIN AND BRING

VALUE5. GRAB ATTENTION WITH APPEALING

AND EMOTIONAL IMAGES6. DYNAMIC PRICING/BIDDING

Here’s what we’ve learned, and what you should know:

The Future of Content Marketing

1Shift to Native away from Display

2Content Discovery Becomes What Native Really Means

3Engagement Metrics Drive KPIs

4FTC will Focus on Monitoring – Not Enforcing

5Scale, Scale, Scale

6If Paid Content is King, Then Paid Content Distribution is KING KONG

LON OTREMBA, CEO of BIDTELLECT

THANK YOU!