conversion day belgium - personalization keynote
Post on 11-Jan-2017
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The Future of PersonalizationOctober 2016
@Hazjier
Hazjier PourkhalkhaliLead Consultant, Optimizely
u Lead consulting strategy for Optimizely Services worldwide
u Manage global Quarterly Business Reviews program
u Product Owner, Metricsfor Optimizely X
@HAZJIER
A tale of two appsPlaying the next episode of the last show you watched
Steps to play last episode:1. Scroll to Continue Watching2. Optional: Scroll to episode3. Tap episode
Steps to play last episode:1. Tap hamburger icon2. Scroll to category3. Tap Comedy category4. Scroll to Show5. Tap show6. Tap Seasons7. Select season8. Tap episodes9. Scroll to episode10. Select episode11. Tap play episode12. Tap confirm play
Seamless Handovers
Intelligent Funnels
Targeted Messaging
Recommendations
@Hazjier
@Hazjier
@Hazjier
+113%ContentViews
+117%FunnelEntries
Case Study: Obama Contribute Form
@Hazjier
DONATE NOW
PLEASE DONATE
WHY DONATE?
DONATE AND GET A GIFT
CONTRIBUTE
UnregisteredUsers
RegisteredUsers
ReturningDonors
0.0%
+2.3%
-27.8%
+15.2%
+8.5%
0.0%
+27.8%
N/A
-24.6%
+2.9%
0.0%
+16.3%
N/A
+11.9%
+18.4%
@Hazjier
Intelligent Funnels
Targeted Messaging
Recommendations
Seamless Handovers
@Hazjier
+26%SIGNUPS
PERSONALIZEDORIGINAL
+24%Click to Sale
+30%Add-to-Cart
+210%Conversions
Seamless Handovers
Targeted Messaging
Recommendations
Intelligent Funnels
Content Download
Attend Event
Sales Meeting
Account Sign-up Activation
Small Business
Mid-Market
Enterprise
@Hazjier
1 2 3
1 2 3 4
1 2 3 4
Example: Company segment
SMALL BUSINESSES ENTERPRISE
@Hazjier
Example: Funnel stage
PRE-SALE POST-SALE
@Hazjier
Experiment: Branded Google SEM Traffic
@Hazjier
Experiment: Branded Google SEM Traffic
+20%Conversions
@Hazjier
Case Study: Behaviorally targeting tire shoppers
<TARGETED TIRE OFFER> Buy 1, Get 1 Free!
+30%Add-to-Cart
+12%Product View
+18%Revenue
+10%Checkout
@Hazjier
Seamless Handovers
Intelligent Funnels
Targeted Messaging
Recommendations
@Hazjier
+30%ViewedArticles
ACCESSORIESOFFICE
PHONES
CONSOLES
TABLETS
ACCESSORIES
§ Co-browse:Viewers also viewed
§ Co-buy:Buyers also bought
§ Popular:Most frequently viewed
§ Recently viewed:Continue your journey
§ User-based:Recommended offshared behavior
Intelligent Funnels
Targeted Messaging
Recommendations
Seamless Handovers
ThankYou!
@HAZJIER
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