conversion analytics - 5 report per migliorare le conversioni

#emetrics milano 2015

CONVERSION ANALYTICS

5 report per migliorare le conversioni

#emetrics 2015, Milano Alessandro Martin

REPRISE MEDIA linkedin.com/in/alemartiN

@esaurito

#emetrics milano 2015

#emetrics milano 2015

control 3

#emetrics milano 2015

control

efficency 2

3

#emetrics milano 2015

Validated learning

control

efficency

1

2

3

#emetrics milano 2015

Hypothesys

Build

Variation

Measure

Data

Learn

#emetrics milano 2015

analizzare testare MISURARE

#emetrics milano 2015

MISURARE

#emetrics milano 2015

#1 METTI IN ORDINE I CANALI

#emetrics milano 2015

#emetrics milano 2015

View > Channel settings > channel grouping

#emetrics milano 2015

View > Channel settings > channel grouping

#emetrics milano 2015

#2 controlla il tuo funnel

#emetrics milano 2015

#emetrics milano 2015

Behaviour > site content > ALL PAGES

#emetrics milano 2015

#3 analizza le landing con

più traffico

#emetrics milano 2015

Behaviour > site content > landing pages

Landing pages sessions Conversion rate

#emetrics milano 2015

#4 segmenta per browser/versione

#emetrics milano 2015

Audience > technology > browser &os

#emetrics milano 2015

Audience > technology > browser &os

#emetrics milano 2015

#emetrics milano 2015

#5 segmenta New vs returning visitor

#emetrics milano 2015

New VS returning

#emetrics milano 2015

testare

#emetrics milano 2015

Prima iterazione

VS

#emetrics milano 2015

VS

0,35 1,04

#emetrics milano 2015

VS

SECONDA iterazione

#emetrics milano 2015

#emetrics milano 2015

VS

2,68 4,17

#emetrics milano 2015

GRAZIE! Alessandro Martin

Head OF SEO - REPRISE MEDIA linkedin.com/in/alemartiN

@esaurito