conversational commercefiles.meetup.com/4086662/serag meneassy.pdf · 1 - enterprise chatbot...

Conversational Commerce

Connecting businesses & customers via human assisted artificial intelligence

Serag A. MeneassyCo Founder & COO

@getbotlernow

SERAG@GETBOTLERNOW.COM

Global Innovation Capital

The Power Of WeChat

How Is The West Adopting

Power of Messaging as a Platform:

say they message more

with businesses than they did two years ago

expect to message more with businesses over the

next two years

say they are more likely to

shop with a business they can contact via chat app

63 67 53% % %

with businesses every month on Facebook Messenger

People exchange over

1B

messages

#CONVERSATIONAL_COMMERCE

*Source: ”Facebook Messaging Survey” by Nielsen (Facebook-commissioned study of 12,500 people ages 18+ who used a mobile messaging app in the past 30 days in AE, AU, BR, FR, ID, IN, JP, KR, MX, TH, TW, UK, US, AND VN. Data is on average across 14 markets.

MESSAGING IS TAKING OVER COMMERCE

*Source: ”Facebook Messaging Survey” by Nielsen (Facebook-commissioned study of 12,500 people ages 18+ who used a mobile messaging app in the past 30 days in AE, AU, BR, FR, ID, IN, JP, KR, MX, TH, TW, UK, US, AND VN. Data is on average across 14 markets.

- 77% in 3 days

- 95% in 90 days

Fact #1

Messaging platforms have surpassed social

networks

Fact #2

More people use messaging platforms than

social networks

0

500

1000

1500

2000

2500

3000

3500

Q1 2012 Q1 2013 Q1 2014 Q1 2015

Big 4 Messaging Apps Big 4 Social Networking Apps

Monthly Active Users For The Top 4 Social Networks & Messaging Apps

*Source: Business Insider

Eye Opener:EVERY BUSINESS IS GOING TO HAVE A CHATBOT

Fact #1

Chatbots are the only scalable way businesses can

communicate on messaging platforms

89% of consumers would like to use

messaging to communicate with businesses

But only 48% of businesses are equipped

to connect with customers through a message

*Source: Dimension Data’s 2016 Global Contact Centre Benchmarking Report.

Need:9 OUT OF 10 CUSTOMERS WANT TO USE MESSAGING

Be where your customers are

How To Build A Scalable Messaging Strategy

Early Adopters

What Are We Doing About It?

Enterprise Chatbot

Builder

A scalable solution to communicate with customers via messaging platforms

1

1 - Enterprise Chatbot Builder:

Sample Product

1

Alex and 15 other friends like this

Hi Taymour, I will be your White Friday assistant

to help unlock hidden items on Souq.com.

Happy Shopping

Typically replies instantly

Deployed where your customer actually are…

1 - Enterprise Chatbot Builder:

Connected To The

Apps You Mostly Use

2

Alex and 15 other friends like this

Hi Taymour, I will be your White Friday assistant

to help unlock hidden items on Souq.com.

Happy Shopping

Typically replies instantly

Local Activities

Hotels

Flights

Trave

l

Shopping F&B

Travel

2 - Artificial Intelligence Personal AssistantOne chatbot that communicates with the online platforms you use the most