contributions to e-commerce venture and results

e-CommerceCampaign

Results

Contributions to eCommerce Venture & Results (with cats). Amanda Tiffany

Introduction

This presentation is a summary of the process and results of my contributions as a partner in an eCommerce venture.

A partner expressed the wish to remain anonymous. Concerning that privacy, I will henceforth refer to said party as a

cat.

(because it’s funny)

DESCRIPTIONProject

ProspectiveE-COMMERCE

WEBSITE

partner has a new

the site has had someTRAFFIC & SALES

but partners are sought to aid expansion via

SEO & MARKETING

We accepted the project

Phase 1 Evaluation & Setup

EvaluationSite has been live 6 months, but not yet indexed within first 50+ pages of Google results

No Google Analytics or Webmaster Tools

Many products have no description or graphics

Thin content/Lorem Ipsum throughout site

Broken links, navigation & layout issues

Homepage takes 6+ seconds to load

No off-site brand presence or social profiles

I can haz more

traffix now?

Partner wants to growON THE DOUBLE

Customize WordPress Theme CodeInstall & Configure PluginsGoogle Analytics SetupWrite Product DescriptionsCreate Visual ContentFix Broken Links & Sitemap

SEO Err’dayRich Metadata

Competitive AnalysisIdentify Keyword Opportunities Craft Resourceful Blog Content

Create Social ProfilesOffer Promotion to Tempt BuyersSOLUTIONS

Services, plugins, and tools used include :

❏ SEOmoz❏ Amazon Web Services❏ Google Analytics❏ Updraft Plus (WP backup plugin)

❏ WordFence (Security plugin)

❏ JetPack (Cache plugin)

❏ SEMrush❏ PRWeb

PROGRESS

Results by Week 8______________________________

Fixes Complete

Site Indexed

96 Keywords Ranking on Page 1 of Google

Promo Offer a Success

Traffic & Sales Increase Dramatically

Phase 1 Complete

SALES BEFORE

CAMPAIGN

SALES AFTER

$82,975.02Sales Revenue Generated in 8 Weeks

*total revenue generated during first 8 weeks of project

Screenshot of WooCommerce Sales Report in Phase 1

Partner isPleased

RUNNING STARTWe’re off to a

Phase 2 SEO & Analytics

Now we analyze...

Traffic AcquisitionSearch Queries

Clicks & ImpressionsUser Behavior Bounce Rate

...and Optimize

Site PerformanceUser Experience

KeywordsLink Profile

Landing Pages

More authoritative

content is consistently

posted on blog and product reviews are included to boost social

proof

Keywords consistently

outrank competitor

sites

Traffic rapidly increases as the project progresses

But is more

traffix more

moneys for

partners?

YES

TRACKING KPI’SQuantifying Performance

Traffic Comparison

At 6 Month Mark

Traffic & Keywords

Ranked 1-10Increase

At 6 Month

Mark

SALES MONTH 6

$17,709.75 Before Campaign

COMPARED TO

$66,571.01 Month 6 of Campaign

271.74%Increase

Partner isSPEECHLESS

Phase 3 Multi-Channel & Loyalty

We took the opportunity to become a resource for visitors by

consistently adding blog content that would educate, engage, and

entertain.

We realized competitors didn’t engage with

visitors on their sites, or frequently post on

social media.

An active community of product enthusiasts and reviewers existed on social media.

So we decided to take our user engagement

strategy to theNEXT LEVEL

Time was dedicated to build a community on the most active

network for customers: Facebook.

New media uploaded, video campaign created, fans engaged,

and contests were held.

We also launched a Mobile SMS campaign using the Twilio API to

send customers exclusive discounts, surveys, new product

updates, and more

Efforts to engage users won serious loyalty to the brand and a large percentage of fans became repeat customers and advocates.

At the project’s conclusion the site had made

$810,037.47 in sales total

Partner remains

Pleased

So much more went into this campaign that I had to leave out of this excessively long presentation.

If you want to know more, contact me!

https://linkedin.com/in/amandasabroad

https://twitter.com/amandasabroad

http://amandasabroad.com

Amanda TiffanyDigital marketing strategist skilled in driving organic traffic with expertise in SEO and advertising technology.

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