content strategy on an encyclopaedia: when less is actually less
Post on 16-Jun-2015
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Ida Jacksons presentation at CS Forum 2013. You can read a written summary of the presentation here: http://livestream.csforum2013.com/articles/milk-and-honey-what-are-yours
TRANSCRIPT
“You fix.”
Editing an encyclopedia= content strategy.
1. Limit your topics
2. Limit your authors egos
We know what you’re reading.
What´s your onion fly?
The paper encyclopediawas the web before the web.
Google is everyone’s bookshelf.
What can you do for the Web?
Compete less.
First edition: 1906
People die. Countries don’t.
“He was in a relationship with LarsAndersen” vs. “He had a male friend”
Find your “damsel in distress”
Rewrite your honey to make it better.
Some questions
• Do you have any onion flies? • Do you have any damsels in distress? • What’s your milk? What’s your honey?• Where can you stop competing for
attention?
Use Google translate to read some content : http://snl.no
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