content optimization for seo

Creating Perfect Web Content

A Conceptual Introduction

how does one create the perfectly optimized page?

1. Keyword Research2. Keyword Clusters3. Keyword Mapping4. Keyword Supportive Content

Keyword Research

Keyword Clusters

Keyword Mapping

1. Up to 3 Keywords Per Page2. Keyword Clusters Are Allowed For Stronger

Pages3. Only Directly Supported Keywords Are Mapped

Critical Content Strategies & Concepts

1. Page Titles2. Body Copy3. Link Anchor Text4. Image Tagging5. Meta Descriptions6. User Feedback Management

Page Titles

1. #1 SEO Ranking Factor2. Keyword Placement & Order Matter3. 65 Characters Of Display Length4. Branding Techniques & Strategies

Body Copy

1. Topical Relevance Is Crucial2. Keyword Count & Density3. H1, H2, Bold & Other Tagging 4. 1st 100 Words Are More Valuable For SEO Support5. Word Count Should Be 250 – 1,000 Words

Link Anchor Text

1. Link Anchor Text Connects Pages Of The Website2. Keywords Must Be Used In Link Anchor Text3. Navigational Links Are Different Than Text Links4. Links Pass Page Rank Value5. Content Silos Should Link Up & Down

Image Tagging

1. Alt-Image Tags Help Google “Read” Pictures2. Image File Names Are Often The Default Setting3. All Static Images Should Have Alt-Image Tags That

Use Keywords4. Images That Link Pages Should Target Keywords On

The Destination Page

Meta Descriptions

1. This Is Your Marketing Message To New Visitors2. 155 Display Characters Total3. They Are Unique To Every Page4. Click Through Rate Is A Keyword Ranking Factor 5. Your Meta Description Should:

• Tell Them What The Page Is About• Give Them A Reason To Click

6. Brand Messaging May Be Appropriate

User Comments & Feedback

1. Great Vehicle For Unique Content Generation2. Encourage Participation Through Twitter & Facebook 3. Utilize Newsletters To Help Generate Feedback4. Participate In The Conversation Where Appropriate5. Encourage Useful Feedback And Ask For More

Content Strategies & Concepts We Don’t Do

1. Black Hat SEO2. Keyword Stuffing3. Auto Generated Content 4. Cloaking5. Duplicate Content6. URL Revisions7. Meta Keywords

If We Do This On Every Website Page I’ll Be #1 For All

My Keywords?

How Well Are We Doing?1. Our Grading System is a

Green – Yellow – Red Light System

2. Green content is scored 70 or better

3. Red Content Is Scored 50 or worse

4. We Spider The Page Like A Search Engine & Assign A Grade

5. Keyword Targeting Helps Determine Grading

6. Page Discovery Process7. Keyword Discovery8. Content Alerts

Questions?