content marketing workshop - create content that sells

Create Content

that Sells

© Wiggle Ltd

© Wiggle LtdAs of 2011, Wiggle had over 600.000 customers and generated 50% of its £86 million sales from overseas.

8 web staff, 4 on content

785 staff, +783 from 2006

“Facebook” is the highest traffic-driving keyword to Mashable

Neil also runs Quicksprout and CrazyEgg, both of which have a 7-figure readership

I only write when I am inspired.

Fortunately, I am inspired at 9 o’clock every morning.

~ William Faulkner

Goals

Learn what Works

…Choose 1 Idea

…and Take Action

#ecomDublin

Rodolfo Melogli

Ecommerce Consultant ~ Author ~ Web Developer

Lego Addict

Engineer

Smart Ecommerce Websites to increase sales, brick after brick

Steal THIS!

Snip.ly

hubspot.com/blog-topic-generator

Why Content?

Traffic

Locations

Social

Leads

What Content?

You’re already providing CONTENT : you Help Customers Every Day

Be Smart #1

Everyday, you already do THIS…

1. A______ to your customers’ questions2. S_______ your customers’ issues3. Tell your customers H____ to use your products4. Receive & write E________5. Launch or improve a P_________6. You hear of a S__________ story7. You research your C____________8. You compare with other P_________9. Launch a new D_____ or a seasonal O______

It’s all about the $$$

Be Smart #2

Everyday, you give FREE stuff to your potential customers…

1. Free T_____ before they buy2. Free G_____ as a thank you3. Free N_____ to keep in touch4. Free A_________ to special offers5. Free & personal customer S__________6. Organise Free E_________7. Create special O________8. Ask their opinion via S__________9. (Free Reports, Checklists, Webinars, Ebooks)

It’s all about the CTA

Take Action

Content Marketing

AudienceKWs

PersonaUSP

Story

SystemCalendar

StyleTone

Brand

GoalsEmailsLeads

ProspectsCustomers

Content Marketing

Audience System Goals

Write or Outsource

Thank you!1. Useful Content Marketing

blog: http://businessbloomer.com/why-when-how-often-content-marketing-questions-answered

2. Upcoming Content Marketing Workshop: http://businessbloomer.com/content-marketing-workshop-21-july-2015-dublin