content marketing trends by joe pulizzi
Post on 23-Jan-2018
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A strategic marketing technique of
creating and distributing valuable,
relevant, and consistent content to
attract and acquire a clearly defined
audience with the objective of driving
profitable customer action by
changing or enhancing consumer
behavior.
Placing useful, interesting
and highly targeted content
on platform outside the
company’s own media.
1
2
Identifying individuals that have
potential influence over potential
buyers and orienting marketing
activities around these influencers.
3
A branding method that allows businesses to bond
with a target audience based on shared needs and
interest that includes supporting a worthy cause.
4
Building a process and organization
around the ongoing delivery of
valuable information through video.
Most brands today capitalize on viral
videos.
5
Using Snapchat as a demand-
generation tool by promoting
content assets in the network.
6
Using Facebook as a demand-
generation tool by promoting
content assets in the network.
7
Development and Implementation of
Proper Workflow and Hiring of
adequate and competent people to
make real content experiences.
8
Creating great content and
building a strategy that will
leverage on technology to
increase customer value.
9
Developing market
content that is easy to
digest on mobile
channels.
10
Developing a sound strategy
and choosing the appropriate
technology to market content.
11
Social Media Buzz and Viral
Videos should still be
accompanied with good
text and story base.
12
Integrating sales operations into content marketing.
13
Utilizing softwares to automate
repetitive marketing actions such
as emails, social media and other
website action.
14
Building a network of audience through
organic growth and strategic acquisitions.
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