content marketing strategy checklist - for hospitality and tourism
Post on 05-Dec-2014
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Bernadette Bisculm www.bisculm.com @BisCulm
Checklist
Content Marketing
for Hospitality and Tourism
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1. Analyse your position.
Strategische Hilfen
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2. What is your goal?
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3. Who are our dream-guests?
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4. What do your guests want?
5. What are your Subjects and Keywords?
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6. Who is where, when and with what device?
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t
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7. Plan your way to your goal.
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8. Guide your guests to your hotel – step by step.
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9. Who supports you?
Take employees, friends, ... with you.
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10. Who helps you in case of need?
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11. Measure and optimize.
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12. Give your guests your hand –
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also in the virtual world.
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BisCulmCom info@bisculm.com
www.bisculm.com
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