content marketing: making good content

Shirley Williams

With 10 Easy Tips

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Shirley Williams

Just Make It Good

Content Creation?

or

Content Curation?

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Shirley Williams

Overall Philosophy

QualityFresh UniqueTargeted

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Shirley Williams

Content Creation Tip #1Add ValueAdd Value

Content is valued through the

eyes of your audience.➲Offer industry tips

➲Answer key customer questions

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Shirley Williams

Content Creation Tip #2Build Thought Leadership Build Thought Leadership

Build Thought

Leadership through

your work. Your

content.➲Build a rich library and

resource on your site

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Shirley Williams

Content Creation Tip #3Use Questions As Posts Use Questions As Posts

Turn customer questions to winning posts.

➲Develop content with the answers

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Shirley Williams

Content Creation Tip #4Be A TeacherBe A Teacher

Teach your audience.➲Teach your content

➲Use storytelling

➲Sell not

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Shirley Williams

Content Creation Tip #5Develop TrustDevelop Trust

Develop Trust that will generate leads ➲Build trust

➲Develop relationships

➲Balance lead generation

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Shirley Williams

Content Creation & Curation Tip #6Make A PriorityMake A Priority

Make content development as an

Integrated priority.➲A mandatory activity

➲Involve all your employees

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Shirley Williams

Content Curation Tip #7Be SelectiveBe Selective

Filter quality content through

the eyes of your audience.➲Search for quality

➲Select for relevance

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Shirley Williams

Content Curation Tip #8Be A Curation EditorBe A Curation Editor

Demonstrate your Thought Leadership

➲Write a short review for your selected article

➲ Provide context for your audience

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Shirley Williams

Content Curation Tip #9 Be HolisticBe Holistic

Demonstrate your expertise:➲Share best practices,

➲Drive innovation

➲Track your competitors

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Shirley Williams

Content Curation & Creation Tip #10 Align Effort And Measure Align Effort And Measure ResultsResults

Align your content development effort with your business goals.

➲Remain focus➲Remain visible➲Measure your results➲Continuously improve

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Shirley Williams

Thank You

Shirley Williams

Contact me via these linkssocialmediapearls.com

@williampearl

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