content marketing for builders and remodelers v2

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Content Marketing for Builders and Remodelers

Chris AmberInbound Marketing Specialist, TMR Direct@chrisamber

Spencer PowellInbound Marketing Director, TMR Direct@spowell24

Enter questions/comments in the chat panel

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Agenda

1. Debunk Myths

2. How Marketing Has Changed

3. Why is Content So Important Today?

4. How to Create Great Blog Content

5. How Content Turns Visitors Into Leads

6. Special Offer for Attending

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TMR Direct: Who?!

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Debunking the MythsUsing Content to Generate Leads

Myth # 1: If I write it, they will come!

Myth # 2: Quality writing is not sustainable

Myth # 3: I’ll get an immediate ROI on my content marketing

Myth # 4: If I write 1-2 blogs a month, that will be sufficient to drive traffic to my website

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Marketing is Changing has changed

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Traditional Marketing = Outbound

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Outbound Marketing Is Broken

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So … what’s INBOUND marketing?

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Inbound Gives Leverage

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Inbound Is Cheaper

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Why is Content So Important Anyways?

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Impact on SEO

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Position Yourself as a Trusted Advisor

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Provides Something Valuable to Share

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Blogs and Blogging: What’s a Blog?

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What’s a Blogging Strategy?

Three Components

1. Developing Your Marketing Persona

2. Blog Purpose:a. Addressing the needs/wants/desires of your

personab. Trusted advisorc. Setting expectations

3. Optimizing your articles for search engines

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Inbound Marketing Assessment

•Inbound Marketing Process

•Get More Traffic

•Start Generating Leads Today

•No Obligation to Buy

•Bonus: How to get started with blogging now

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How to Create Great Blog Content

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Answer Your Prospects Questions

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Solve Your Prospects Problems

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Address Your Prospects Pains

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Use Headlines and BulletsTo Make Your Content Easy to Read

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Link to Other Relevant Content

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Don’t Be Stiff!

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How to Turn Visitors Into Leads

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Offer Development

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Calls to Action

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Landing Pages

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Summary

•Creating Content is the Foundation to an Inbound Marketing Campaign

•You Need to Answer Your Prospects Biggest Questions

•You Need to be Consistent

Inbound Marketing is a process of constant improvement.

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Return on Investment (ROI)Analytics

Increasing Organic Traffic Over Time

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Return on Investment (ROI)Analytics

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

Inbound Marketing Assessment

•Inbound Marketing Process

•Get More Traffic

•Start Generating Leads Today

•No Obligation to Buy

•Bonus: How to get started with blogging now

D e l i v e r i n g M e a s u r a b l e R e s u l t s

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Questions?