content marketing five compelling ways to repurpose content

www.swordandthescript.com

Content Marketing:

Five Compelling Ways to Repurpose Content

Effectively Improve Content and Extend its Shelf Life

http://www.swordandthescript.com/

Good ideas rarely expire. However, the competition for finite mindshare is fierce. Sometimes a little touching up will make

our ideas more inviting.

http://instagram.com/p/WE9pPEIpck/

Why Repurpose Content?

• Improve a good idea• Explain an idea differently• Appeal to an audience’s learning preference• Experiment with new channels

…because if we aren’t comfortable promoting our ideas, we are kidding ourselves if we think others will.

A golden guideline is like a butterfly’s metamorphosis; always strive to make each piece

of content a little more beautiful.

http://instagram.com/p/UHT-eCopdT/

1. Take a mediocre blog post and transform it into a powerful guest post.

http://www.swordandthescript.com/2012/07/content-marketing-new-branding/

http://www.copyblogger.com/content-and-branding/

2. Capture clever phrases and transform them into pins on a dedicated Pinterest board.

http://www.swordandthescript.com/2013/02/social-media-site-die/

http://pinterest.com/pin/131519251590465661/

3. Create a meme for Facebook, Tumblr or Twitter updates.

http://frankstrong.tumblr.com/post/42520697451/persuasion-theory-you-are-free-to-choose

http://www.quickmeme.com/meme/3sw8d8/

4. Turn a high performance blog post into a presentation.

http://www.swordandthescript.com/2013/01/creative-public-relations-blurring-medi/

http://www.slideshare.net/frank_strong/six-creative-pr-ideas-that-blend-marketing-for-bigger-buzz

5. Find new ways to use previous content.

• Break white papers into blog posts.• Mold a series of blog posts into an ebook.• Turn a complex blog post into an explanation in video.• Re-write an old blog post into a better one.• Use your Flickr or Instagram photos to illustrate content.

http://instagram.com/p/QlGFDJopVv/

This presentation is based on a blog post that was well received and repurposed.

http://www.swordandthescript.com/2013/02/content-marketing-five-creative-ways-to-repurpose-content/

http://www.prdaily.com/Main/Articles/5_creative_ways_to_repurpose_content_13899.aspx

http://www.ragan.com/Main/Articles/46210.aspx

Thank You for Viewing! Hiring? I’m looking for a new gig in the Raleigh-Durham area.

Frank Strong

PR | Content Marketing | Social Media

http://www.swordandthescript.com/buzz/

https://plus.google.com/u/0/108949146527018646378/posts

https://twitter.com/Frank_Strong

http://www.linkedin.com/in/frankstrong/