content like water
Post on 28-Jan-2015
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Content Like WaterContent Like Water
Liberate the MessageLiberate the Message
COPE: Create Once, Publish Everywhere
What we are going to learn
1. Writing: Basic web writing techniques
2. Break it Down: How to slice your content into types and elements
3. HTML 5: A smarter “semantic” web
4. Markdown: web code for writers
5. Assets: Putting Omniupdate to work for you
Justify Your Existence
• Christopher Spencer, 15 years in the communication game: Print, online, analytics
• Former newspaper reporter for the Arkansas Democrat-Gazette (1999 – 2004), Morning News of Northwest Arkansas (2005 – 2009), El Dorado News Times (1998 – 1999)
• Founded Ozarks Unbound (2009 – 2011) and WordCamp Fayetteville (Fourth year this weekend)
• Work currently as a digital media strategist for the University of Arkansas (2011+). Taught digital journalism class last semester.
Christopher’s Web Writing Recommendations
Take a breathFocus
Use your bulletsHead shot
Writing: Take a Breath
Writing: Use Your Bullets
Writing: Head shot
Break it Down
1. Determine if your content repeats
2. If so, what is your content type?
3. What are the elements that make up your content type?
Break it Down
Recipe• Ingredients• Directions• Picture• Prep time• Related recipes• Tags to relate
to other data
Break it Down
Staff Capsule• Picture• Email• Phone number• Bio statement• Job title• Department
Break it Down
Win – Win
• Content is ready for a database
• User experiences content consistently
HTML Content Tags
Tag Description
<audio> Defines sound content
<video> Defines a video or movie
<article> Defines an article
<aside> Defines content aside from the page content
<figure> Specifies self-contained content, like illustrations, diagrams, photos, code listings, etc.
<figcaption> Defines a caption for a <figure> element
<details> Defines additional details that the user can view or hide
Markdown: Code for Writers
Assets in Omniupdate
COPE for the university•Assets are reusable content such as text, images, media, code blocks, links, etc. Reusable content is convenient when working with multiple files that require the same information. As reusable content, Assets allow users to easily change an item that is used on several pages. Once an Asset is updated and published, all the pages using, or "subscribed" to, the Asset will also be updated and published. - OmniUpdate
Assets in Omniupdate
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