content jam 2014 - barry feldman - kiss my glass: how to create passionate relationships between...

You never knew my name, you’re in a different time zoneBut suddenly here you are in my homeAnd though we don’t know each other you say it feels like we doBecause the words on the page they were talking to you… it’s true

I want to share what I know and help you through the fogAnd if you like this page you might like the blogDo you have any questions? Please feel free to askI’m not pitching my product, I’m kissing your glass

Through computers and tablets and phones that are smartWe share more, we care more, and we aim for the heartGive me your email, I’ll be in touch fastThe plan is my brand wants to kiss your glass

We’re all going online for everything we need nowSeeking answers for who, what, when, where and howYou click around, but don’t stick around, most times it’s a bustUntil finally you find someone that you trust… it’s a must Ain’t it strange how things changed, it’s a digital ageWhen it’s time to do business will you be on my page?Will you find what you’re looking for to complete a tough task?In the end, it’s a friend you’ll invite to kiss your glass

Through circles and timelines and social and searchI’d like to introduce myself, but you found me firstSo let’s not let another precious second passThere’s not a moment to waste now that I’ve kissed your glass

KISS MY GLASSBy Barry Feldman & Bruce Springsteen

#KissMyGlass @feldmancreative

KISS MY GLASS.

#KissMyGlass @feldmancreative

What am I talking about?

Engaging people like this?

Engaging a person like you.

Engagement creates:

attentioncaring sharingbuying

But what

createsengagement?#KissMyGlass

@feldmancreative

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When you get kissed

Howthingsworknow

#KissMyGlass@feldmancreative

If you’re not giving your customers a hand,

you might as well be giving them the finger.

Social media doesn’t really connect us.

Make your social connections count or they’re not worth counting.

When you turn some people off,you turn some people on.

Know their nightmares.

Feel them.

Who cares what Chris Broganis drinking?

The difference between a website that turns you off and one that turns you on is

one word.

Get engaged.

#KissMyGlass@feldmancreative

access

aesthetics

association

belonging

desire

empathy

enhancement

escape

#KissMyGlass@feldmancreative

experience

following

integrity

intrigue

involvement

meaning

newness

pleasure

respect

THEENGAGEMENT

LIST

accessaestheticsassociationbelonging

desireempathy

enhancementescape

experiencefollowingintegrityintrigue

involvementmeaningnewnesspleasure respect

#contentjam ...@feldmancreative... #kissmyglass

Engagement can be measured by the intensity of the connection a customer makes with your brand.

#KissMyGlass @feldmancreative

You eitherget remembered

or forgotten.

#KissMyGlass@feldmancreative

Give a hand.Reach out and connect.

Reader first.Take a stand.Be authentic.

Get in your customer’s head.Get in your customer’s heart.

Engage.

glass disser

or glass kisser?

Glass disser.

Glass kisser.

Glass disser.

Glass kisser.

Glass disser.

Glass kisser.

Glass disser.

Glass kisser.

Be a good glass kisser.

#KissMyGlass@feldmancreative

I hope I made you feel something today.

www.feldmancreative.com

#KissMyGlass@feldmancreative